Create a Value Chain for a Company
MGT 3323: Production and Operations Management
Module 1 Create a Value Chain for a Company Assignment Guidelines and Rubric
Overview: Value chain analysis, developed by Michael Porter, focuses on analyzing the internal activities of a business in an effort to understand costs, locate the activities that add the most value, and differentiate a company from the competition. The overall goal of value chain analysis is to identify the core competence of a company as well as areas and activities that will benefit from change in order to improve profitability and efficiency. You might have heard of SWOT (strength, weaknesses, opportunities, and threats), and value chain analysis is a tool used to properly identify the strengths and weaknesses of a company. For more information, read The Art of Value Chain Analysis – From Defining Activities to Identifying Areas for Improvement. Directions: To complete this assignment, follow these steps:
Step 1: Choose a company’s value chain to research from the following options: A. Dell (a manufacturing company) B. McDonald’s (a servicing company)
Step 2: Download the Operational Strategy and Value Chain Analysis Template (available in Blackboard), save a copy so you
can edit the templates, and follow the directions on the first page to fill out the templates and worksheet requirements and complete the assignment.
Step 3: Submit your completed assignment.
Guidelines for Submission: To submit your completed assignment, upload your saved version of the Operational Strategy and Value Chain Analysis Template. Instructor Feedback: This activity uses an integrated rubric in Blackboard. Students can view instructor feedback in the Grade Center.
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MGT 3323: Production and Operations Management
Rubric Criteria Exemplary (100%) Needs Improvement (75%) Not Evident (0%) Value
Part I
Accurately identifies operational strategic performance dimensions, industry metrics, firm metrics, and no more than three order winners or qualifiers for a manufacturing or servicing company.
Identifies operational strategic performance dimensions, industry metrics, firm metrics, and no more than three order winners or qualifiers for a manufacturing or servicing company, but may contain inaccuracies.
Does not identify operational strategic performance dimensions, industry metrics, firm metrics, and no more than three order winners or qualifiers for a manufacturing or servicing company.
35
Part II
Accurately identifies strengths and weaknesses in the margins for primary and support activities for a manufacturing or servicing company.
Identifies strengths and weaknesses in the margins for primary and support activities for a manufacturing or servicing company, but may contain inaccuracies.
Does not identify strengths and weaknesses in the margins for primary and support activities for a manufacturing or servicing company.
35
Core Competence
Identifies at least one activity in the value chain that enables a manufacturing or servicing company to compete with their order winners.
Identifies at least one activity in the value chain that enables a manufacturing or servicing company to compete with their order winners, but may lack in detail or clarity or contain inaccuracies.
Does not identify an activity in the value chain that enables a manufacturing or servicing company to compete with their order winners.
15
Resources
Lists at least five relevant resources that support research on a manufacturing or servicing company’s value chain. All sources used are cited using APA style, 6th ed.
Lists fewer than five resources that support research on a manufacturing or servicing company’s value chain, or resources are not appropriate for the topic, and/or makes minor errors in citing sources using APA style, 6th ed.
Does not list resources or contains major errors in citing sources using APA style, 6th ed.
15
Total = 100 %
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