reflective paper
Management 350
Class Session 2.0
Today’s Agenda
Intro Videos (new class members)
Recap of Week 1
Assigned Reading (Video) Discussion
Start With “Why?”
LinkedIn profile reviews
Business Writing recap
Week 1 Recap
Revised Syllabus
Revised scheduling for Week 5 (Survey)
Intro Videos (Part 1 of Elevator Speech Assignment)
Morning Pages Technique
Business Writing
Getting Started (dealing with writer’s block)
The difficulty of internal conflict
Writer vs. Editor
Techniques
1. Start with “blah…blah…blah…”
2. Just write
3. Write some more
4. When in doubt refer to steps 1-3
Mind Mapping
Start With Why
Start with why
The Currency of TRUST
Clarity, Discipline, Consistency (Constant gentle pressure)
“Gaining clarity of why is not the hard part…trusting one’s gut and staying true to your purpose is. Remaining completely in balance and authentic is the most difficult.”
WHY, the great differentiator
Harley-Davidson
Southwest Airlines
Inverted Pyramid
Journalists have been using the inverted pyramid for generations to record the daily history of world events
Valuable Tool—perhaps because the more people try to speed up the dissemination of information, the more valuable the inverted pyramid becomes
Enables a reader to scan news stories, making decisions about whether to read further or move on
Bottom-Line Statement
Summarizes message
Call to Action
Announce
Recommend
Seek Approval
Other…
Purpose Statement
Used as an opening statement/sentence
Tells reader what the purpose of memo is but does not summarize
Relay information or comments
Organizing your Document
Pattern Types (Focus on being “CLEAR”)
Chronological
Spatial
Order-of-Importance
Pro/Con
Cause/Effect
Compare/Contrast
Category/Listing
Problem to Solution
Closing Strongly
Layout next steps & follow up!
Formatting your Document
Subject lines vs Headings
Interest and engage
Chunking Technique
Organize information in an easy to read and easy to follow format (Pgs. 52-59)
Engages and informs reader, saves time (value-add)
Visuals
Relevant to message
Convey information with minimal use of words
Structuring Sentences
Focus on “Relevance & Conciseness”
Combining sentences for effect
Combining for emphasis
Eliminate wordiness
Rhythm
Sentence-type
Head-on
Build up
Rhetorical
Reversed
Interrupted
Coordinated/Subordinated
Parallel
Choice of words matter
Clear out the clutter in words
Focus on “Conciseness”
LinkedIn profiles
Characteristics of a profile that stands out
Professional Photo
Clear, Concise, Relevant use of language
Grammar
Summary
Interaction
Linked In Group Activity
Group of 3-4 members (Total time 40 minutes)
In your teams you’ll spend 15-20 minutes to research an assigned topic on LinkedIn:
Organize and Summarize your findings in a 1 page memo (write memo in 15-20 minutes)
Read memo out loud to class
Topics:
1. Pros/Cons of LinkedIn profile
2. Characteristics of a strong LinkedIn profile
3. Common errors on LinkedIn
4. How to grow your network on LinkedIn
5. Does LinkedIn really help your career?
Tone
“Saying without saying”
Stop and think about you, your audience and tone
Don’t blame, its lame
The drag of negative
Humor when appropriate
The age of “Bias” & PC
7 Sins of Grammer Grammar
1. Incorrect Pronouns
-Use reflective pronoun when the subject and the object of the action are the same
- “I” is always the subject of a verb
-Pronouns need to agree in number and gender with the nouns they reference
2. Subject-Verb Disagreement
3. Lack of Parallel Structure
4. Run-on sentences with ”however”
5. Dangling, Misplacements and Unclear References
6. Word Pairing
7. Lazy Proofreading
Business Writing--Grammar
Bungle Rules (pg. 202)
FAQ’s (pgs. 204-209)
Rules to bend (pgs. 209-211)
GRAMMER TOOL
Spelling & Grammar in the twitter Age
”Everything you say and do will be used and held against you”
Consider context and formality
Convey clearly and concisely
EMOJIs and GIFs
Deadline writing tips
Just DO IT
as;dlkfjas;ldkjf a;lsdkfj a;lskdjf ;laksdjf ;alsdkjfc, I think I’m getting somewhere, don’t know where but…
SAY IT—embrace mistakes
I want to tell you something, our prices are competitive but competitors are competing thus making it competitive
PRINT IT and begin organizing
Though we are competitive in our pricing, others have noticed. Our competition has lowered their prices and increased their marketing.
Rewrite and reprint
Edit, rewrite—seek feedback
Critique for CC&R
Amazon has lowered their pricing and increased marketing in response to our successful blitz last quarter.
Mid-Week Reminders
Blackboard Assignment Posted by Sunday
Blackboard Assignment Submission by Tuesday’s
Blackboard Student response by Thursday’s