marketing plan

Marketing Plan

1. Background analysis (situation analysis) -

· Industry: development and trends within industry any differences that change how to market product in specific industry, - technological

· Competitor - Does not have competitors, new product. Straight extension meets production adaption

· SWOT

Strength	· Saves your ass if you don't have change · Innovative
Weakness	· Need to have a bank/credit card · Will constantly have to "refill" the parking meter (4 hour max for parking)
Opportunity	· If you forget the physical mac pass, can scan phone app · App helps you keep track of current time left on meter
Threat	· Is this safe? Can credit/debit info be compromised?

2. Market analysis and market research - Research Mac pass purchases and find statistics. Find out the price of creating a parking meter, also research how mac passes work (im assuming its some type of scan), just so we can discuss how the parking meter will be able to read the improved mac pass. -

3. Positioning and specific marketing objectives –

new product we can create a questionnaire and send it to 3-4 friends to see if they're willing to use it (this would be going above and beyond to find info).

4. 4P’s -

· Price – No cost for the app, price to use Mac-pass depends on amount desired for meter

· Placement-

· Product - Mac pass for parking meters

· Promotion - Strong online presence, through current mac-pass users

5. intro & Conclusion -

6. Power Point Creation