MGGT
http://www.worldcat.org/title/international-management-culture-strategy-and-behavior/oclc/664665742/editions?referer=di&editionsView=true
the instructions:
The opening vignette in Chapter 1 discusses and highlights how social networks, such as Facebook, YouTube, and Twitter, are revolutionizing the way people and companies interact and communicate with each other. Explore the different ways companies can use social media to support their international strategies by finding an example of a company using social media internationally. Explain what companies must do to remain competitive in this rapidly changing environment.
Grading Guidelines:
· Your response should be at least one page, minimum of 350 words.
· You must use at least one reference from our textbook and the relevant chapter.
· References must be in APA format.
The company that I choose is United Airways .
http://www.businessinsider.com/the-top-10-corporate-social-media-disasters-2013-11
https://www.forbes.com/sites/shephyken/2017/04/15/united-airlines-debacle-teaches-valuable-social-media-customer-care-lesson/#56f5f37627a9