social media

MI 201 Assignment 3 For this assignment you should pick a “brand” (e.g., a company, musical artist or band, TV show, movie, service, organization, or product) and research the brand’s social media presence and profiles. Then prepare a 750-900 word “case study” (report) explaining how the company uses the various social media and media platforms to make its brand part of the media environment. We are looking for you to critically apply concepts and theories from the course. Think of how brands (companies) use social media strategically to promote themselves and connect with audiences/ customers (successfully or not), as well as differences in approaches by brands across different platforms, as different platforms have different features, functions, and cultures. Present your case study (your report) as a blog. (Several websites, including WordPress.org [not WordPress.com], provide free versions.) Your blog (report) should include a brief background on the brand and then provide the information specified in the previous paragraph. You should include (embed) screen shots, videos and images, that illustrate your findings (e.g., Instagram and Twitter posts). Each of these screen shots, videos and images must include an active link so that we can verify the source. Make sure that your blog post has an introduction and a conclusion. Your blog should include at least the following information: • The brand’s social media profiles (Facebook page, Twitter feed, YouTube videos, website,

etc.). • Mobile applications associated with the brand (if any). • Two posts (e.g., blogs, Instagram) that feature the brand. These should NOT be from the

company (brand) itself, but rather from someone posting about the brand. • Two tweets that mention the brand (again, NOT from the company, but about the brand). • Two other examples of social multimedia content (e.g., video, audio podcast, photos)

featuring the brand. (These MAY BE from the company itself.) You should submit only an active link to your blog. Be sure that your blog is not set to “Private” or otherwise requires any sign-in or password. Embed the active link in a Word document with your full name and student ID number at the top left corner of the page. It must be submitted to the Assignment 3 drop box by 11:59 p.m. on Monday, Nov. 25. Remember, late submissions will not be accepted. Your score for this assignment will be based on the quality of the content of your blog (report) and how well you have followed instructions. Feel free to ask questions about this assignment in the Virtual Classroom.