Policy Presentation

Media

Mary Garcia

Sociology of Work in Contemporary Society

Alan Barton

January 13, 2020

Today, social media has become an integral part of employees’ personal and organization’s professional lives. The primary reason for this is that it has become virtually impossible for workers and companies to survive without social media. The advancement of technology and the internet has also made the use of social media easy. According to Tajudeen et al. (2018), social media has taken center stage in both the lives of employees and organizations as a whole. Employees are using social media platforms such as Facebook, Twitter, and Instagram to interact share information with each other. One staff member only needs to post a particular topic or issue on social media, which can spark reactions from other members. Online interactions have enabled employees to keep in touch with each other, something that has enhanced job satisfaction. For instance, an employee can receive encouragement from interacting with colleagues on social media. Also, social media has provided employees with a better platform where they can raise their complaints against the organization or even specific clients.

Moreover, companies are using social media to advertise their products or services since they can reach a broader market. Research shows that over 1.3 billion people have subscribed to various social media platforms, thus providing organizations with excellent marketing source. Firms are also utilizing social media to interact with their clients, therefore establishing health company-client relationships (Razmerita et al., 2016). Nevertheless, to meet the needs of both employees and employers, social media should be used as a platform to communicate, develop social networks, and share ideas. In this regard, employees should not use social media to criticize the management or organization. They should try as much as possible to address their concerns internally and not publicly. Employers should as well use social media to communicate vital information to the staff as well as create healthy social relations with both employees and clients.

References

Razmerita, L., Kirchner, K., & Nielsen, P. (2016). What factors influence knowledge sharing in organizations? A social dilemma perspective of social media communication. Journal of knowledge Management, 20(6), 1225-1246.

Tajudeen, F. P., Jaafar, N. I., & Ainin, S. (2018). Understanding the impact of social media usage among organizations. Information & Management, 55(3), 308-321.