Answer Questions
DHM 4151: Sustainable Consumption
Week 2: Reading Report
* Do NOT change the format of this template. Keep the table, type fonts, spacing, and a page margin as they are.
** Unless permitted to directly quote, provide the answers with your own words . In other words, a simple copy and paste of the article text will result in the deduction of points .
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Sustainability Problems |
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What is a “triple bottom line” model? What are the three dimensions of sustainability included in the triple bottom line model? |
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Explain what the stakeholder view of sustainability is.
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What problem did the authors recognize in the stakeholder perspective of sustainability that many businesses are currently taking? |
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Define the customer-centric sustainability (CCS) (you can directly quote the author’s definition with a page number, if you want). |
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What is the fundamental problem with the “greening” approach to consumption (e.g., consumption of green products)? Why is it not fully contributing to sustainability? |
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Mindful Consumption |
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Provide the definition of mindful consumption (you can use a direct quote with a page number).
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The authors claim that mindful consumption is guided by a mindful mindset that reflects a conscious sense of caring for three things. What are these three things? Briefly explain each concept. |
1. 2. 3.
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The authors discuss the “temperance” attribute of mindful consumption using the three types of unsustainable consumption behaviors. Briefly explain each consumption behavior. |
1. 2. 3.
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Implications of Mindful Consumption for a Business |
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“If all consumers practice mindful consumption, it will result in lower profits to businesses.” Based on what you learned in this paper, provide a counterargument to this claim (i.e., argue against this claim) using the concept of mindful consumption. Why is it not true? |
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Mindful consumption requires a new orientation in marketing. The authors made suggestions as to how marketers can actually implement mindful consumption for their businesses. Discuss these suggestions using the four Ps of marketing. |
1. Product 2. Price 3. Promotion 4. Place
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