Week 2 - Assignment 1: Explore Managing in a Global Context

SC Johnson, A Family Company

Introduction

SC Johnson’s headquarters are located in Racine, Wisconsin and is a five-generation family managed company since its founding in 1886. The company believes that family leadership is what The company mission statement has been to promote goodwill to humankind as Herbert F. Johnson Sr. stated one night in 1927 (Facebook, 2017), “The goodwill of people is the only enduring thing in any business. It is the sole substance. The rest is shadow.” The household brands that are well known in the United States are Ziploc, Glade, Windex, Drano, Raid, Scrubbing Bubbles, Shout, and Glade products. They are a global company versus a multi-national corporation due to their products packaging and branding/image being marketed exactly the same, no matter the market in well over 100 countries. With over 12,000 employees located in offices in over 70 countries, they prize themselves on their core values of a cleaner and healthier home for the consumer. (SC Johnson, 2017)

· Key features of the organization’s global competitive strategy.

· What topics, if any, are trending about the organization?

· From your point of view, describe management challenges related to:

1. multicultural geographically distributed teams

· willingness to adapt to global culture

· inspire others to embrace change

2. communication strategies

· range of communication styles

3. handling cross-cultural issues

· local customs and traditions

· needs

4. technology enhancements 

· technical knowledge and skills to upgrade?

· Headquarters communicating with subsidiaries

Length: 3-4 pages

References

Twitter. (2017, October 15). Retrieved from Twitter: https://twitter.com/SCJohnson/media

LinkedIn. (2017, October 15). Retrieved from Linkedin: https://www.linkedin.com/

company/4039/

Facebook. (2017, 10 15). Retrieved from Facebook:https://www.facebook.com/pg/

SCJohnson/about/?ref=page_internal