survey

Assessment Information

COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any

further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School

Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B.

Assessment 2 Information

Subject Code: MBA404

Subject Name: Consumer Behaviour and Marketing Psychology

Assessment Title: Validation Approval of Survey Sample and Analysis

Assessment Type: Length:

Written Analysis Validation Approval of 10 Question Survey (10%) and Six-Page Analysis (25%)

Weighting: Total of 35%

Total Marks: Submission:

100 Online

Due Date: Week 6 & 9

Your task Based on the analysis you conducted in Assessment 1, individually, you are required to create a 10 question survey, distribute it via Survey Monkey (a free online instrument) to collect data from 15 respondents and to provide six-page analysis of the gathered data.

Assessment Description. In this individual assignment, you will be given an opportunity to critically analyse and understand the driving forces of perception, attitudes, motivation, and cultural factors covered in weeks 3 to 5 that influence consumer behaviour and consequently consumers’ purchasing decisions. Please note that not all of these topics may apply to your chosen product or service.

Assessment Instructions Your first task is to create a survey comprising of 10 questions that designed to examine why consumers decided to purchase your chosen product or service. These questions should inquire about perception, attitudes, motivation, and cultural factors. Please note that this survey should not ask participants questions about product or service quality/attributes and customer satisfaction. By the end of week 6, you are required to provide the ten questions that you will use in Survey Monkey to survey 15 participants who purchased the chosen product/service in assessment 1 to your workshop facilitator via MyKBS, under ‘assessments tab’ > ‘Survey Questions and Objectives Verification’ icon. In providing the list of ten questions, you must also include theories/concepts that link to each of the questions, and objective/s of the questions in a nested table. This validation step is worth 10% of your grade for this assessment, and you will not be able to submit the 6-page survey analysis until your workshop facilitator has approved your questions, so be wise and don’t be late. By the end of week 7, once your workshop facilitator has validated your survey questions, your next task is to seek “real” and valid participants who legitimately purchased the chosen product or service that you analysed in Assessment 1 and to invite them to take your survey. You only need to gather 15 responses, and it is recommended that you either distribute your survey to friends and family, colleagues or to social media groups that endorse the use of your chosen product/service. Please note that the fabrication of responses will yield an overall failing grade for this assessment. Once you’ve created your survey and collected participants’ responses, you are required to provide a 6-page summary that addresses the following points:

Assessment Information

COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any

further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School

Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B.

1. The purpose: the overall goal of your survey. 2. An explanation of the administration processes: how was this survey distributed and why? 3. A succinct summary of the survey results. 4. An analysis of the survey results: analysis of emerging themes from gathered data. 5. Reference List (not included in the page limit of this submission). 6. Appendices (Your Survey Monkey login details and screenshots of Survey Monkey graphical

representation of results - not included in the page limit of this submission).

In finalising your submission, you are also required to use theories and concepts related to consumer behaviour discussed in weeks 3 to 5 by incorporating consumer behaviour literature into your analysis. In referencing your survey, video from assessment 1 and other sources of information, you must use Kaplan Harvard Referencing Style. These may include government publications, industry reports, and journal articles.

Assignment Creation and Submission For more useful tips on how to use Survey Monkey, please view the YouTube channel via the following link: https://www.youtube.com/user/SurveyMonkey.

If you have any further questions related to the technical aspect of Survey Monkey, please contact your subject coordinator directly via email: anastasia.yeark@kbs.edu.au

The 6-page survey analysis file must be submitted as a ‘Word’ document to avoid any technical issues that may occur from incorrect file format upload. Uploaded files with a virus will not be considered as a legitimate submission. Turnitin will notify you if there is an issue with the submitted file. In this case, you must contact your workshop facilitator via email and provide a brief description of the issue and a screenshot of the Turnitin error message.

You are also encouraged to submit your work well in advance of the deadline to avoid any possible delay with the Turnitin similarity report or any other technical difficulties.

Late assignment submission penalties Penalties will be imposed on late assignment submissions in accordance with Kaplan Business School “late

assignment submission penalties” Policy.

Number of days

Penalty

1* - 9 days 5% per day for each calendar day late deducted from the total marks available

10 - 14 days 50% deducted from the total marks available.

After 14 days Assignments that are submitted more than 14 calendar days after the due date will not be accepted, and the student will receive a mark of zero for the assignment(s).

Note Notwithstanding the above penalty rules, assignments will also be given a mark of zero if they are submitted after assignments have been returned to students

*Assignments submitted at any stage within the first 24 hours after the deadline will be considered to be one day late and therefore subject to the associated penalty

For more information, please read the KBS’s Assessment Policy via https://www.kbs.edu.au/about-us/school- policies

Assessment Information

COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any

further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School

Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B.

Important Study Information

Academic Integrity Policy

KBS values academic integrity. All students must understand the meaning and consequences of cheating, plagiarism and other academic offences under the Academic Integrity and Conduct Policy.

What is academic integrity and misconduct? What are the penalties for academic misconduct? What are the late penalties? How can I appeal my grade?

Click here for answers to these questions: https://www.kbs.edu.au/about-us/school-policies

Word Limits for Written Assessments

Submissions that exceed the word limit by more than 10% will cease to be marked from the point at which that limit is exceeded.

Study Assistance

Students may seek study assistance from their local Academic Learning Advisor or refer to the resources on the MyKBS Academic Success Centre page. Click here for this information.

COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further

reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86

098 181 947 is a registered higher education provider CRICOS Provider Code 02426B.

MBA404 Assessment 2 Marking Rubric – Survey Questions and Objectives Verification 10% Marking

Criteria

F (Fail)

0 – 49%

P (Pass)

50 – 64%

C (Credit)

65 – 74%

D (Distinction)

75 – 84%

HD (High Distinction)

85 – 100% Questionnaire Design, Objectives and Theory Application

__/10 marks

You demonstrate little or no theoretical application relevant

to perception, attitudes, motivation, and cultural

factors. The objectives of your questions are unclear and/or

unsuitable.

You demonstrate basic theoretical application relevant to perception, attitudes, motivation, and cultural factors. The objectives are clear

and partially suitable.

You demonstrate sufficient theoretical application relevant to perception, attitudes, motivation,

and cultural factors. The objectives are clear and mostly

suitable.

You thoroughly apply relevant theories to perception,

attitudes, motivation, and cultural factors. The objectives

are clear and suitable.

You expertly apply and integrate all of the theories relevant to

perception, attitudes, motivation, and cultural factors. The objectives

are clear, succinct and SMART.

MBA404 Assessment 2 Marking Rubric – Individual Survey Sample and Analysis 25% Marking

Criteria

F (Fail)

0 – 49%

P (Pass)

50 – 64%

C (Credit)

65 – 74%

D (Distinction)

75 – 84%

HD (High Distinction)

85 – 100% Survey Purpose

__/10 marks

You provide an unclear survey purpose or the purpose is

missing.

You provide a somewhat clear and logical survey purpose

You provide a mostly clear and logical survey purpose and an

explanation of the administration process.

You provide a clear and logical survey purpose.

You provide a concise, logical and well-structured survey purpose and

an in-depth explanation of the administration process.

Administration Process

__/10 marks

You provide an unclear explanation of the

administration process or the explanation is missing.

You provide a somewhat clear explanation of the administration

process.

You provide a mostly clear explanation of the administration

process.

You provide a clear explanation of the

administration process.

You provide an in-depth explanation of the administration

process.

Data Summary

__/20 marks

Your summary of data lacks depth and is not relevant to

the assessment task.

You provide a somewhat clear and logical summary of your

survey data.

You provide a mostly clear and logical summary of survey data.

You provide a clear and logical summary of survey data.

You provide a concise, logical and well-structured summary of survey

data.

Data Analysis

__/20 marks

Your survey analysis lacks depth, and your interpretation

is not relevant.

You analyse some of the sample survey information gathered from the questionnaire, by identifying emerging some relevant themes related to consumer behaviour.

You analyse most of the sample survey information gathered from the questionnaire, by identifying

emerging, mostly relevant themes related to consumer behaviour.

You analyse and interpret the survey data by identifying

emerging themes related to consumer behaviour.

You critically analyse and interpret the survey data by identifying emerging themes related to consumer behaviour well.

Use of sources/supportive evidence

__/10 marks

Your research lacks focus because of an unsuitable

choice of sources, or you have provided a mostly bogus

reference list that does not validate your research.

You demonstrate somewhat focused research, although a better selection and range of

sources would improve the quality of your analysis.

You demonstrate mostly focused research, although the use of a wider range of sources would enhance the quality of your

analysis.

You demonstrate focused research, complemented by a

wide range of sources.

You demonstrate extensive and focused research, complemented

by a wide range of sources.

Grammar/Spelling

__/10 marks

Spelling and/or grammar is consistently incorrect,

impacting on the flow and readability of your analysis

Even though grammar and spelling are an issue, they do not

detract very much from the readability of your analysis.

Grammar and spelling are very good but with occasional errors.

Errors in grammar and spelling are rare.

Correct grammar and spelling throughout the analysis with no

obvious errors.

Format

__/10 marks

The format chosen for your analysis lacks thought and

consideration for the intended audience.

The format chosen for your analysis is appropriate, but major improvements would enhance its

presentation.

The format chosen for your analysis is appropriate, but some improvements would enhance its

presentation.

Your analysis is professionally presented and submitted in the

appropriate format.

Your analysis is professionally presented and exceeds

expectations in what is suitable for a business environment.

COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further

reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86

098 181 947 is a registered higher education provider CRICOS Provider Code 02426B.

In-text Citations and Referencing

__/10 marks

Total marks

__/100

In-text referencing and/or reference list is mostly

incorrect or non-existent.

In-text referencing and the resultant reference list adheres to

Kaplan Harvard Referencing Style, with major errors.

In-text referencing and the resultant reference list adheres to

Kaplan Harvard Referencing Style, with minor errors throughout

and the occasional major error.

In-text referencing and the resultant reference list adheres to Kaplan Harvard Referencing Style, with only the occasional

minor error

In-text referencing and the resultant reference list adheres to Kaplan

Harvard Referencing Style, with no errors.

Feedback and grades will be released via MyKBS & Turnitin.