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MaslowHierarchy.pdf

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► Psychologist Abraham Maslow first introduced his concept of a hierarchy of needs in his 1 943 paper "A Theory of Human Motivation" and his subsequent book, Motivation and Personality. This hierarchy suggests that people are motivated to f u lfi 11 basic needs before moving on to other needs.

Abraham Maslow's book Motivation and Personality, published in 1954 introduced the Hierarchy of Needs. Maslow extended his ideas in a later book Toward A Psychology Of Being, a significant and relevant commentary, which has been revised in recent times by Richard Lowry, who is in his own right a leading academic in the field of motivational psychology.

According to Maslow's model, human needs

are critical to understanding motivation.

Maslow's Needs Hierarchy is the most widely

used model for explaining, in general,

human's motivation. Maslow first published

h is th e o ry in 1 9 4 3 . Th o u g h criticized at

times, this model has prevailed as the most

influential work on motivation. Th i s model

of human motivation has motivated others

to theorize about human motivation.

Maslow' Five General Categorie

Maslow grouped many potential human needs into five general categories starting with the most essential to survival and calling them the physiological or basic needs:

Sel f-actua lizatio n

Esteem

Love/ belonging

Safety

morality, creativity,

spontaneity, problem solving, lack of prejudice.

acceptance of facts

self -esteem . confidence, achievement. respect of others,

respect by others

friendship, family, sexual intimacy

security of: bod}', employment , resources, mora Uty, the family. health. property

Ma low' Fiv General Cat gorie

l. Physiological- These relate to physical well-being and include such needs as hunger,

thirst, breathing, exercise, rest, and sex.

2. Safety- These involve physical safety such as being free from temperature extremes,

assault, tyranny, fire and other destructive

forces. Maslow also implied that this

category involved psychological factors, such

as, the desire for an orderly, predicatble

environment and being protected from threat

and injustice

Maslow' Five General Categorie 3. Social (Love-Belonging) - These are

psychological needs and involve love,

belonging, a feeling of acceptance and a

desire for group involvement. The human

being is a social animal and gregarious in

nature.

4. Esteem or ego - People have a need for

status both in terms of self-respect and the

esteem of others. Accordingly they seek

feelings or achievent and competency. Men

and women are striving animals who, as they

psychologically mature, attempt to attain

~~~er levels of status and accomplishment.

Ma low' Five eneral Categorie

5. Self-Actualization - People have a restlessness for self-fulfillment. This involves a striving to realize the potential of self, or as Maslow notes, "to become everything that one is capable of becoming." It is this basic internal drive, largely unfilled, that characterizes us a wanting animal.

ignificance and ource of the Need

► Which of the needs are most important and critical?

► Are the needs inherent or learned? ► Is behavior a conscious, rational

response to needs? ► Is behavior part of the subconscious?

Maslow's response to these questions made his most important contributions:

Maslow stated that a satisfied need is not a

motivator. For example,

► Hunger is a motivating force when someone

is hungry, but if an individual has this need

satisfied, hunger is not a motivator.

► When someone is safe and free from threat,

the safety needs are not motivators.

The potency of need is a function of its

current level of fulfillment.

Ma low' View

As per Maslow, the intensity of specific

needs is related to the hierarchy he

established:

► The physiological needs will dominate the

behavior of an individual until the needs are

fulfilled, at least, at a minimal level

necessary for existence. Then, the next-

higher level, safety needs, will become

dominant.

Ma low' · View , continued: ► After safety needs are met at an acceptable

level, then the next step, social needs,

dominate. Thus the steps of the hierarchy

continue.

► This impacts the role that the psychological

needs play (social, esteem, and self-

actualization). These are also called

sec o n d a ry n e e d s .

That said, they are not necessarily secondary

since m o st of the m aj or a cc om p Ii sh m en ts of

persons have been impacted by the need for

achievement and self-realization.

Questions. Are needs learned or unlearned?

► Physiological needs are innate and unlearned.

They are primarily an inherent part of people

and part of their awareness when engaging in

satisfy in g the need , s u ch a eating .

► Physiological needs or at least the means of

satisfying them, are primarily learned and

unconc101us.

Considering human response to needs is the the most crucial lesson to be learned by the leader to be successful in approaches to motivating. Behavior is motivated by needs, thus the leader needs to focus on the impact of their actions in meeting the needs satisfaction of others.