marketing report2
Assessment task 3: Individual task (International Marketing Mix Strategies) Key Criteria Marks
out of 100
High distinction Distinction Credit Pass Fail
Executive summary and introduction
20 Summarised report succinctly. Highlighted the most important factors and used a professional tone. Topic, key points and purpose are introduced in a clear and interesting way which captures the reader's attention.
Content clearly presented. Professional tone. Topic, key points and purpose are introduced in a clear and interesting way.
Contents clearly presented to some extent, contained some flaws. Topic, key points and purpose are introduced with clarity.
Contents presented with less clarity. Often contained irrelevant information. Poorly written, lacked structure. Topic introduced, but the introduction is underdeveloped in terms of key points and/or purpose of the assessment item.
Inadequate. Contents not presented. No topic, key points and/or purpose, or the introduction is irrelevant to assessment item.
Market characteristics 10 Professionally and structurally explained the market profile, challenges and position of the chosen country for the product/service. Justified the explanation with relevant sources of data and citations.
Interestingly explained the market profile, challenges and position of the chosen country for the product/service. Justified the explanation with relevant sources of data and citations.
Adequately explained the market profile, challenges and position of the chosen country for the product/service. Justified the explanation with relevant sources of data and citations.
Moderately explained the market profile, challenges and position of the chosen country for the product/service. Justified the explanation with relevant sources of data and citations.
Poorly explained the market profile, challenges and position of the chosen country for the product/service. Justified the explanation with relevant sources of data and citations.
Marketing mix strategies
60 Professionally and interestingly designed and explained the effective product, price, distribution and promotional elements and strategies to achieve aims; and demonstrate the depth of knowledge, creativity and professionalism.
Interestingly designed and explained the effective product, price, distribution and promotional elements and strategies to achieve aims; and demonstrate the depth of knowledge, creativity and professionalism.
Adequately designed and explained the effective product, price, distribution and promotional elements and strategies to achieve aims; and demonstrate the depth of knowledge, creativity and professionalism.
Moderately designed and explained the effective product, price, distribution and promotional elements and strategies to achieve aims; and demonstrate the depth of knowledge, creativity and professionalism.
Poorly designed and explained the effective product, price, distribution and promotional elements and strategies to achieve aims; and demonstrate the depth of knowledge, creativity and professionalism.
Writing styles 10 Language used, sentence construction, grammar and spelling are professional with no easily discernible errors. Professional structure, guiding reader through a logical analysis.
Language used, sentence construction, grammar and spelling are professional with some discernible errors. Guiding reader through a logical analysis.
Language used, sentence construction, grammar and spelling have errors. Logical flow of the paragraphs is present.
Language used, sentence construction, grammar and spelling have errors. Logical flow of the paragraphs is missing.
Language used, sentence construction, grammar and spelling have many errors. Does not guide the reader through a logical analysis.