Finance Presentation
MARKET RESEARCH STRATEGY
Table of contents
Source & Surveys/Interviews
Market Research Resources
Know or Develop your plan
Risk Factor
Market Research Methodologies
Final Feedback & Strategy
Know or Develop your plan
Universities Enrollment.
Student Budget.
Any Competition.
Students Requirements or
Expectations.
Market Research Resources
Student Geographical Location.
Assistance Package.
Competition Information.
Students or Parents Feedback.
Understanding Market Trends.
Risk Factor
Know Your Target Audience.
Market Worth.
Materializing & Identifying New Prospects.
Growth Area.
Increase Competition.
Coordination Transparency.
Market Research Methodologies.
Both qualitative and quantitative methods will be adopted to do exhaustive market research. A blend approach of conducting interviews, surveys and focus groups will be applied to understand our targeted consumers’ requirements and perspective towards this cause.
Needs and concerns of prospective international students
will be determined.
Procure reliable information related to the market.
Competitor Analysis.
Active Observation of existing organizations practicing same business.
Surveys
* Highly Structured surveys
* Capture Thoughts and Feelings.
* Predominantly Quantative.
* Collect Large Sets Data Quickly.
Interviews
* Flexible And Open.
* Qualitative Data.
* Opportunity to more lucid
data.
Final Feedback & Strategy
Upon receiving comprehensive and plausible feedback.
Product Testing/Advertising Testing.
Brand Awareness.
Pricing Research (Conjoint Analysis)
FEEDBACK
STRATEGY
Thanks!
Presenters : Amaleena Bata
Sanjana Bindroo
Gagan Deep Singh