Week 1 Marketing

· Discussion Week 1

Discuss: a minimum of 250 words (main post) and at least two scholarly sources.

Book:

Armstrong, G., & Kotler, P. (2020). Marketing: An introduction. (14th ed.). Pearson.

 

Go Online to look at the mission statements of four companies in the same industry.

- How do their mission statements differ and how are they alike?

- Which ones do you believe are good and why?

- Who, do you believe, mission statements are for and why?

- Cite and Reference the companies you highlighted appropriately!

 

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This Discussion Board is worth 25 pts. In order to be eligible for credit, all items above must be completed BEFORE the due date deadlines.  All postings must be courteous, thorough, on-topic, and demonstrate knowledge of the subject matter. Please use complete sentences and proper grammar in all postings.  Cite your work properly according to APA using at least two pieces of scholarly supplemental research.