Marketing thinking challenges

Marketing Thinking (MT) Challenge 7.1: Differentiating through Quality

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Choose a product or services category of your choice that uses quality in its marketing. Identify the competing brands and describe how they are using quality in their marketing and as a means for competition. From what you have identified, do you believe this to be an effective business strategy? Provide your rationale for your position. Offer an alternative strategy and explain how it would work.

Figure: Planning with Quality in Mind