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Music Marketing Plan: Outline

Name:

Professor:

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Date:

Outline

Title: Music Marketing Plan

Client’s name: Tali Goya

Executive Summary: The music industry is a very challenging industry as much as it looks very much easier for many individuals. The challenges in this very inviting industry are often faced by both upcoming and established musicians. The individuals who face the most challenges in the music industry are the upcoming musicians. Although there are many challenges that can be faced by an upcoming musician such as Tali Goya, the most challenging of all is penetrating a well-established industry with musicians who are at the top. This is because getting an airplay and finding a fan base is very difficult with an industry that already has people who are dominating in it. In this marketing plan outline, I am going to highlight the necessary strategies that we can put into action, after having looked at the challenges that Tali Goya does face, and the current state of the music industry, and the strategies that have been previously employed by Tali Goya.

1.0. Introduction

A. Thesis.

Will provide a thesis statement of the project.

B. Project scope.

Will define the scope of the project.

C. A look at the music Industry at a broader perspective.

Will introduce the music industry.

2.0. Challenges faced by Musicians

A. Piracy.

This in other terms can be said to be copyright infringement. (The Herald). What happens, in this case, is that produced music by musicians such as Tali Goya don’t get royalties or revenue from the music they have invested in because the distribution of the music they have so hard worked on is hijacked by pirates.

B. Fake promoters.

In this case, musicians find themselves being given offers and performance deals by fake promoters who at times end up not paying the artists for the shows they perform at.

C. Difficulty to penetrate the music industry by upcoming musicians.

Upcoming musicians find it hard to sell their music and fit in the music industry that is being run by cartels

D. Music trend.

The ever-changing music trends that are influenced by established artists this makes it difficult for upcoming musicians to cope up with.

3.0. The current state of the music industry.

Will have a look at the current state of the music industry. This will introduce us to the industry we are going to get involved in and help us establish a comprehensive marketing plan.

A. What has changed in the music genres the client is specialized in?

Because our client is a Rapper and a musical artist, we shall take a focus on the changes that have happened in the rap industry for the past few decades. This will help us understand what we are dealing with thus giving us a foundation of what is needed to fit in.

B. What is our client doing?

After having a look at the changes that have taken place in the genre that our client is specialized in, we shall have a look at what our client is doing and make comparisons at the position the client holds in the rap and music genre we are getting involved with.

4.0. What strategies has the client been employing?

In this section, we shall highlight the strategies that Tali has employed since he started doing music.

A. What platforms does the client use to promote his or her music?

The client has been using the social media and he has a significant following.

B. What has the client succeeded in?

We shall look at the success that the client has achieved with the strategies he has been employing. Looking at the success the client has made, we shall focus on the audience he has managed to capture.

C. Where has the client failed?

After looking at what the client has achieved, we shall analyze the areas which the client has failed to make accomplishments in, considering the achievements that the client has made.

5.0. Marketing Strategies to employ.

In this section, we are to come up with new marketing strategies that we can apply to achieve the goals of the project. Not only shall we come up with new ideas, but we shall also have to advance the strategies that the client has been employing. The following is the content of the strategies we shall deploy.

A. Adjustments on the strategy/strategies employed by the client.

I. Hire a social Media Account manager

The social media account manager shall keep the audience the client has engaged in conversations all throughout this shall help us maintain and keep the audience. The account manager shall also be responsible for promoting the artist’s content on social media.

B. New strategies we shall employ.

a. Social strategies

I. Use an E-mail newsletter.

We can often use the newsletter to reach the people who want to hear from the client the most ‘dedicated fans. (Lisa, O).

II. Build a professional website.

Making an investment on a website that does have the content and information about our artist along with his songs will maximize our marketing efforts. (Lisa, O).

III. Get reviews.

Knowing what the audience thinks about our client and the music he does will help us know on areas that we need to make changes on

b. Pushing the client’s music

I. Focus on streaming the client’s music.

II. Create gigs.

Live performances by the client will get us new fans and help us market the client.

c. Artist’s brand promotion

I. Create the artist's merchandise.

Although this can be quite expensive for us, we should create merchandise such as T-shirts with the client’s logo and sell them or even distribute them freely to loyal fans. This can turn out to be a good and effective marketing strategy. The diehard fans can do the marketing for us! (Lisa, O).

II. Get involved in the radio

If we target radio stations which is inclusive of independent and college radio stations, we can have very effective means that can be used to promote our client’s music.

d. Get into commercialized deals.

I. Eye sponsorships partnerships.

We can help the client get into partnerships with local businesses by getting into deals such as brand promotions that can help him get revenue that can facilitate him record new albums and fund the music career at a broader perspective.

6.0. Conclusion

A. The conclusion shall contain a summary of the arguments that will have been staged in the marketing plan document.

Works Cited

The Herald. 2015. Challenges faced by musicians. Retrieved from:

https://www.herald.co.zw/challenges-faced-by-musicians/

Lisa, O. 2018. Marketing Your Band: 13 Essential Strategies. Retrieved from:

https://bandzoogle.com/blog/marketing-your-band-13-essential-strategies