Marketing plan 5

MarketingPlan qizhi.docx by qizhi Ma

Submission date: 18-Jul-2020 01:32PM (UTC-0600) Submission ID: 1359085233 File name: MarketingPlan_qizhi.docx (42.92K) Word count: 3576 Character count: 18610

1 Action Programs - Chapter 2 and 4

2 Budgets - Chapters 8, 12, Appendix 3 1

2 Budgets - Chapters 8, 12, Appendix 3

2.1 Marketing Budget

3 Controls - Chapter 2 and Appendix 2

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FINAL GRADE

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MarketingPlan qizhi.docx GRADEMARK REPORT

GENERAL COMMENTS

Instructor

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1 Action Programs - Chapter 2 and 4

Somethings you should have considered:

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~outline the activities, responsibilities, and timetable for completion

What product, price, distribution, and promotion activities will be completed?

~Who will be responsible to carry out each activity?

~When do you expect each activity to be completed?

Additional Comment

The Action Program should be about this Sprite's marketing plan and address the points above

Article Error You may need to remove this article.

2 Budgets - Chapters 8, 12, Appendix 3

Some questions you should have considered and answered are:

what was the actual budget for promotion, distribution, etc?

Comment 1

not needed

Strikethrough.

Strikethrough.

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2 Budgets - Chapters 8, 12, Appendix 3

Some questions you should have considered and answered are:

what was the actual budget for promotion, distribution, etc?

Article Error You may need to remove this article.

Article Error You may need to use an article before this word.

2.1 Marketing Budget

Add one more sentence estimating your total marketing budget for the year based on this plan.

QM

For example, "The total marketing budget for the year is, $10,000."

Additional Comment

what is marketing budget for only Sprite and this marketing plan

3 Controls - Chapter 2 and Appendix 2

Evaluation and control play necessary roles in achieving marketing objectives. The marketing control process consists of:

~establishing performance standards (an expected level of performance against which actual performance can be compared)

~evaluation of actual performance (compare actual performance with the performance standard. See Chapter 2 for examples.)

~corrective action to remedy shortfalls (can either improve actual performance or change performance standard)

Additional Comment

this should be about the marketing budget

Article Error You may need to remove this article.

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