Learning Reflections Paper
Marketing
Marketing is very important
Organization should choose best strategies
There are several methods of marketing strategies
Such methods include personal selling and digital marketing.
The organization should choose the right one depending on the customer they are dealing with.
Marketing is very important for any other organization since it will determine if the consumer will accept their product. The more accepted the product is the more profits the organization will realize. Depending on the product and the target market, the organization should choose the best strategy that will fit their needs. there are several marketing strategies that include personal selling where the organization will engage the consumer face to face. This is very advantageous since the organization will be able to demonstrate and explain better about the product to the client. The second method that can be used to market products is digital marketing which is very common this days. It involves marketing of products through the internet with the help of social media. The organization should be very keen to choose the right strategy depending in the needs of the client and also the group of clients they are dealing with.
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Marketing strategies
Depending on the learning program, there are different marketing strategies.
The strategies include differentiation, segmentation and positioning
Evaluation should be done after strategy implementation
The programs should be compared to see the success of the strategies.
If strategy is not effective it should be changed
In this case, marketing is being done in two learning programs and that is the formal learning program and the non formal learning program. different strategies have to be used to market the different programs depending on the intended consumer, the strategies used to market in this case are the segmentation, differentiation and positioning. Formal learning which is an organization and structured education program uses all the three modes of marketing. Positioning is used to find a suitable niche for the market to occupy. It focusses on the competition that exist in the market. Differentiation in this case is aimed at ensuring that the product being offered standout from all the rest that were previously being offered. The segmentation in the market is all about looking for the right audience who are willing to consume the product being put in place. After implementation of this strategies, evaluation should be done which helps to see to what extent is the strategy successful. If the strategy that has been implemented is not successful, it should be substituted with immediate effect.
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REFERENCES
Chen, Y. J., & Chen, P. C. (2007). Effects of online interaction on adult students’ satisfaction and learning. The Human Resource and Adult Learning journal, 3(2), 78-89.
Deepak, R. K. A., & Jeyakumar, S. (2019). Marketing management. Educreation Publishing.