Developing and Implementing a Marketing Plan

Learning Topic

Marketing Plan A marketing plan is a written document that

outlines the marketing program for a

company or a product or service, along with

the promotional budget allocation over the

planning period. In other words, a marketing

plan details what is needed to implement a

marketing program and achieve the goals

within it. When developing a marketing plan,

you should be guided by the organization's

vision and mission statements.

It is important to note that a marketing plan

is not the same as a business plan. While the

marketing plan is part of the business plan,

business plans typically also include

additional information such as financial

strategies, operations plans, risk

management techniques, and human

resources details.

The Marketing Plan

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resourcelist/the-

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Not Your Father’s

Marketing Plan

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The Marketer’s Action

Plan (MAP): Six Steps

to Developing

Effective Marketing

Plans in B2B

Marketing Programs

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