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Running head: SELF-MARKETING PLAN

SELF-MARKETING PLAN

Self-Marketing Plan

Moaid Hawsawi

J00886183

7/31/19

Executive summary

My marketing strengths and skills are ready and I am prepared to work in the American tech sector. My weaknesses are that I need to furnish my programming skills to fit in the busiest and most proactive tech companies in America. My competitive strengths and skills are based on my standards for producing quality work, products, and services. Pointing my weaknesses in competitions, I would say that I am a step behind the industry move to generalize the working populace. Summarizing my industrial strength, I will mention my competence in the exceedingly demanding nature of the industries to effect occupational replacements in the software engineering sector. My weakness in the same is evident in the declining number of software recruits in recent years following software reuse.

Introduction

My name is James Wesley, popularly known as the Code Guru, currently pursuing Bachelor of Technology in Computer Science at Harvard. I was born and raised in New York, though I currently reside in Memphis. I am a frequent tourist to the Yellow Stone and the Asian and African Countries. I have participated in several coding contests and hackathon sessions in Newborn and Washington DC. I confidently consider myself ready to take the development in the cooperate industry to a new level after my university graduation.

SWOT ANALYSIS

Myself

Strengths

	Skills
Brief item description	General skills	Research and design	Development skills	Debugging skills	Team management skills
Participated in several hackathons	·	·	·	·	·
Completed several projects for small scale organization	·	·	·	·	·
Traveled around the world	·	·	·	·	·

Weaknesses

	Skills
Brief item description	General skills	Research and design	Development skills	Debugging skills	Team management skills
Slow in Development	·	·	·	·	·
Last-minute rush	·	·	·	·	·
Late project deliveries	·	·	·	·	·

Opportunities

	Skills
Brief item description	General skills	Research and design	Development skills	Debugging skills	Team management skills
Special skills	·	·	·	·	·
Hardworking and sharp minded	·	·	·	·	·
Business minded	·	·	·	·	·
Product marketing	·	·	·	·	·
Demand for new employees	·	·	·	·	·

Threats

	Skills
Brief item description	General skills	Research and design	Development skills	Debugging skills	Team management skills
Certification is compulsory	·	·	·	·	·
Out of school experience is required	·	·	·	·	·
Specific skill set not acquired in school	·	·	·	·	·

Competitors

Strengths

Activity description	Skills
	General skills	Research and design	Development skills	Debugging skills	Team management skills
Industrial experience	·	·	·	·	·
Better problem solving skills	·	·	·	·	·
Access to better education	·	·	·	·	·

Weaknesses

	Skills
Brief item description	General skills	Research and design	Development skills	Debugging skills	Team management skills
Part of the major populations	·	·	·	·	·
Criminal records	·	·	·	·	·
Ethical controversies	·	·	·	·	·

Opportunities

	Skills
Brief item description	General skills	Research and design	Development skills	Debugging skills	Team management skills
Already certified	·	·	·	·	·
Already resident near the place of work	·	·	·	·	·
Years of industrial experience	·	·	·	·	·

Threat

	Skills
Brief item description	General skills	Research and design	Development skills	Debugging skills	Team management skills
Interns who need lesser pay	·	·	·	·	·
Social injustices linking to criminal records	·	·	·	·	·
Poor interaction and marketing skills	·	·	·	·	·

Industry

Strengths

	Skills
Brief item description	General skills	Research and design	Development skills	Debugging skills	Team management skills
Government Subsidy and protection	·	·	·	·	·
Provides better learning curve	·	·	·	·	·
Many years of experience	·	·	·	·	·
Customer base	·	·	·	·	·

Weaknesses

	Skills
Brief item description	General skills	Research and design	Development skills	Debugging skills	Team management skills
The high cost of labor	·	·	·	·	·
Varied user needs	·	·	·	·	·
High workload	·	·	·	·	·
Ethical and security concerns	·	·	·	·	·

Opportunity

	Skills
Brief item description	General skills	Research and design	Development skills	Debugging skills	Team management skills
The high return of investment	·	·	·	·	·
New investment opportunities	·	·	·	·	·
Global market	·	·	·	·	·
	·	·	·	·	·

Threat

	Skills
Brief item description	General skills	Research and design	Development skills	Debugging skills	Team management skills
Business permits and government regulations	·	·	·	·	·
Competition from European, Russian and Chinese Companies	·	·	·	·	·
Economic inflation and deflation	·	·	·	·	·
Insecurity and a political standoff	·	·	·	·	·

Matrix quantification of SWOTs

Myself

Strengths	M	I	R	Opportunities	M	I	R
S 1	4	4	16	O 1	4	4	16
S 2	4	4	16	O 2	4	4	16
S 3	4	4	16	O 3	4	4	16
				O 4	4	4	16
				O 5	4	4	16
Total			48	Total			80

Weaknesses				Threats	M	I	R
W 1	-3	3	-9	T 1	-3	3	-9
W 2	-3	3	-9	T 2	-3	3	-9
W 3	-3	3	-9	T 3	-3	3	-9
W 4	-3	3	-9
Total			-36	Total			-27

Industry

Strengths	M	I	R	Opportunities	M	I	R
S 1	4	4	16	O 1	4	4	16
S 2	4	4	16	O 2	4	4	16
S 3	4	4	16	O 3	4	4	16
S4	4	4	16	O 4	4	4	16

Total			64	Total			64

Weaknesses				Threats	M	I	R
W 1	-3	3	-9	T 1	-3	3	-9
W 2	-3	3	-9	T 2	-3	3	-9
W 3	-3	3	-9	T 3	-3	3	-9
W 4	-3	3	-9	T 4	-3	3	-9
Total			-36	Total			-36

Competitors

Strengths	M	I	R	Opportunities	M	I	R
S 1	4	4	16	O 1	4	4	16
S 2	4	4	16	O 2	4	4	16
S 3	4	4	16	O 3	4	4	16


Total			48	Total			48

Weaknesses				Threats	M	I	R
W 1	-3	3	-9	T 1	-3	3	-9
W 2	-3	3	-9	T 2	-3	3	-9
W 3	-3	3	-9	T 3	-3	3	-9

Total			-36	Total			-27

It the above information is represented on a quadratic graph, with the as the x-axis and as the y-axis, competitors would feature in the third forth quadrat

Critical issues

Working on weaknesses

Slow in Development	This is a major problem that I face in my daily development processes. We will work it out by sticking to set time schedulers
Last-minute rush	I will set time schedules that I will follow to the later
Late project deliveries	I will work hard to deliver all projects in time
Part of the major populations	I will employ the knowledge I have gathered from the populations to gather their skills and working tactics
Criminal records	I will work and live within the set laws and regulations
Ethical controversies	I adhere to all ethical considerations, both set by the society, the company and laws of the land.
The high cost of labor	I will ask for affordable pay, not too low to fail to cater to my personal needs and not too high to
Varied user needs	I will always study the user to needs to make sure I understand all of them before embarking on the actual development
High workload	I will assign my workloads the required tome so as to ensure all tasks are attended to.
Ethical and security concerns	Due to the varied cultures around the world, all ethical considerations will be respected and adhered to the latter.

Working out threats

Certification is compulsory	I will apply as an intern before graduation and later apply for the professional position later
Out of school experience is required	I will engage with thee experienced developers to acquire the needed skills
Specific skill set not acquired in school	I will work hard to learn the industrial competencies not taught in school
Interns who need lesser pay	I will work as an intern immediately after graduation
Social injustices linking to criminal records	I will respect the rules of the land and keep myself out of trouble
Poor interaction and marketing skills	I have always worked hard, interacting with different communities, and I will keep on doing the same to market company products
Business permits and government regulations	I will encourage my bosses to apply for the required business permits from the relevant authorities.
Competition from European, Russian and Chinese Companies	I will deliver quality products and services at an affordable price to compete against the global threats