Week 10: Assignment 3: Business Plan Part II.
Surname
Bernardre Pressley
12/12/18
Marketing Plan: Diet Planning
First box: Target Market
The target market will be women in the United States aged between 21-40 years. Currently, most women in the United States aspire to be fit and avoid the risks that result from being overweight (Victoria). For a long time, people considered exercising the best way of reducing weight and keeping fit. However, the right food is crucial for attaining of the best results. Therefore, there is a need to develop a meal timetable to improve one's nutrition by making healthier choices and eating high-quality foods. In short, having the right meal plan is an important tool to supplement strenuous exercise to achieve the best results in keeping fit.
Second Box: message to the target group
My product is a diet plan to help compliment the exercises most women engage in to keep fit. Generally, living a healthy lifestyle comprises of both eating the right foods and having regular exercise (Victoria). The diet plan will help one know what to eat, how to eat it, and when to eat it for maximum health maintenance. In sum, the diet plan will help one reap the optimal nutritional value from food.
Third Box: Media for Marketing
Online presence is a necessity for any business dealing in health-related issues. I will use social media sites such as Twitter, Instagram, Facebook, and Skype as the main media to reach the target market. These platforms are crucial as they provide a two-way communication with the clients in case clients need clarifications.
Top Five Action Plans
Step 1: Writing the diet plan.
Step 2: Identifying the target audience.
Step 3: Experimenting with the workability of the action plan with a few potent clients.
Step 4: Creating social media accounts and sites where clients can access the diet plan.
Step 5: Intensifying advertisements to capture a wider market-the entire local area.
MY LEAD CAPTURE SYSTEM
Leads in marketing are the identification of the data from the potential buyers concerning the products and services being offered (Järvinen, Joel. p. 164-175). From my company, the lead will be captured through the media. This social media includes the print media and the social media. The print media includes the posters where the buyers will see the product and then comments. The social media involves the using the platforms of social media like Twitter, Facebook, and Instagram. Through the platforms, the company will be able to collect the data from the buyers concerning the products and services.
MY LEAD NURTURING SYSTEM
The methods used to keep in contact with the media lead are the regular updates on the media. This updates will let known the new company’s products and services to the client together with getting the latest responses from them. Another method is using the pop up ads will be used on the lead. This prompts the customer on the products and services together with giving their data for the products and services.
MY SALES CONVERSION STRATEGY
In using the social media leads to pay the customers, I will use the following methods. First is encouraging them to post the products in their walls, the customer with the highest views will receive a 50% discount on the posted product. Secondly, is through customers posting the video of how they have been using their products and services for the better of their daily lives. The persons with this will receive a bonus on the specified product. Thirdly is by giving the company products like the branding t-shirts on the occasional event. When the customers receive this, they will feel paid.
Marketing Plan: Part 3-Customers
Student’s Name
Institutional Affiliation
Work Cited
Victoria Seaver. This easy clean-eating meal plan for weight loss features healthy whole foods and limits processed items to help you clean up your diet. 2018. Retrieved on December 10, 2018, from, http://www.eatingwell.com/article/288643/14-day-clean-eating-meal-plan-1200-calories/
Work Cited
Victoria Seaver. This easy clean-eating meal plan for weight loss features healthy whole foods and limits processed items to help you clean up your diet. 2018. Retrieved on December 10, 2018, from, http://www.eatingwell.com/article/288643/14-day-clean-eating-meal-plan-1200-calories/