Toyota Prius Marketing Plan
Marketing Paper (30 points)- Marketing 3401 CSUEB
Write a 2000-2500 word Marketing Plan.
Choose a product or service you are familiar with. You can use a company you work for, a company you admire or any other company you are interested in. Summarize the company and the product (or service) you will be covering and cover the key aspects of the Marketing Plan as shown below.
· Discuss the Target Market for the Product, including how you arrived at that Target Market (such as Demographics, Psychographics and Synchographics)
· Describe the Marketing Mix (Product, Price, Place, Promotion) for the product, including a deep dive on each of the 4 Ps. Please justify how you arrived at your marketing mix. For example, don't just describe the price, but describe your pricing strategy.
· Describe the Environmental Variables (Competitive/Technological, Social/Cultural, Legal/Political and Economic) that affect the product and any marketing mix changes needed to adapt to the environmental variables.
· Include a Summary/Conclusion.
· Please use APA format.
The paper should include all of the following:
Company
Product
Executive Summary
Target Market
Marketing Mix
Product
Price
Place
Promotional strategy, including key messaging
Environmental Variables
Technological/Competitive
Social/Cultural
Political/Legal
Economic
SWOT Analysis
Where you are in Product Lifecycle and How that Affects your Marketing Mix
Conclusion