Marketing Assignment

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Assignment Steps Complete a minimum 700-word product strategy in Microsoft® Word. Incorporate a product strategy that addresses the following: • Select a product strategy. Address at least three areas of the product lifecycle (NPI, growth, maturity, and decline). • Create at least two different types of media methods for the product or service. One method must be print and the other must be non-print, both of which highlight your product or service. In your assignment, include 2-3 sentences about each media method (i.e., one paragraph of what you would do, but not how to do it). For example, (this cannot be used in this assignment), a non-print media method would be a Facebook campaign that provides users with a reward for each review (positive or negative) about the use/appearance/price/etc. of the product or service. • Determine how you will measure the marketing activities (i.e., what metrics will be used to determine success or failure). • Address three elements of the following Product and Promotion List: -Integrated marketing communication -Advertising strategy/objectives -Push and pull -Media strategy -Advertising execution -Direct marketing -Public relations/strategies

-Positioning The plan will be a continuation of the global or multi-regional company you chose in Week 1. This will be incorporated into your overall marketing plan for Week 6. Note: Charts/graphs/tables do not count toward the word count. Cite a minimum of three peer-reviewed references. Format your assignment consistent with APA guidelines.