Marketing and Distribution Channel Letter

This assignment challenges the student to think creatively.

The deliverable is a single-page letter addressed to a hypothetical website development company.

Place yourself in the role of a marketing executive in a hypothetical firm who is launching a new product that needs to be marketed.

Your firm has agreed to hire a professional website development company to market your product. The website developer needs the following information:

1. A brief description of the product

2. A description of the market and distribution channels

3. A description of the marketing activities

APA format is not required, but solid academic writing is expected.

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.