Marketing Assignment 1 and 2
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JWI 518: Marketing in a Global Environment Campaign Brief |
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DATE |
[Enter Due Date] |
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TO |
Chief Marketing Officer |
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FROM |
[Enter Your Name] |
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SUBJECT |
Campaign Proposal for [Enter Name of Your Product or Service] |
A. PRODUCT OR SERVICE DESCRIPTION
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B. BUYER PROBLEM
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Consumer Need |
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Core Results (Reference needed) |
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C. TARGET AUDIENCE
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Demographics and Characteristics (Reference needed) |
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Segmentation |
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D. VALUES AND BELIEFS
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Underlying Values |
· Value #1: Enter short description · Value #2: Enter short description · Value #3: Enter short description |
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Value Connection with Buyers |
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E. MARKETING MESSAGE
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Differentiation |
· Point of Difference: Enter short description · Point of Difference: Enter short description · Point of Difference: Enter short description |
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Value Proposition (2 sentences max.) |
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F. SOCIAL MEDIA STRATEGY
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Target Social Media Channels |
· Channel #1. Core audience description (reference). · Channel #2. Core audience description (reference). · Channel #3. Core audience description (reference). |
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How will you use these channels for a successful campaign? (2-3 sentences max.) |
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G. REFERENCES (Enter References to Support Your Brief Here)
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JWMI 518 – Assignment 1 Template (1196)