Marketing Plan

farabd
MarketEvaluation.docx

Jasem Abdulwahab

Mohammed AlAbdullah

Ahmed Al Ali

Criteria

Idea A (APP)

Idea B (Store)

Market

✗

There are a few applications out there in the market currently that sell unwanted items.

✔

Some companies currently in the market already has stores that sell unwanted consumer items.

Size of market

✗

Small

✔

Very big

Growing market

✔

Growing but not at a high rate.

✔

Growing rapidly and would face difficult competitors in the market.

Niche market

✔

The marketing niche would be one of the subsets of the service, which is selling shoes.

✔

The Marketing niche would be clothes antiques and unused items.

Product / Services

✔

application services include uploading unwanted items to a service provider to sell on a huge platform with delivery and item cleaning

✔

store services include consignment of items and delivery and item cleaning

Competitive advantage

✔

no platform avail be for selling of used or deadstock items like clothing and shoes or bags and accessories in Kuwait

✔

no consignment store in Kuwait that provides services of selling items clothing shoes and Handbags luxury used or dead stoke .

Managerial team

✔

management

software developers

delivery team

authentication team

✔

management

sales representatives

authentication team

delivery team

financially

✔

faster

save time

development

✔

delivery

consignment

boutique

Services provided

✔

category

discount codes

24/7 shopping

✔

customer service

collection same time

up-close shopping experience

customers

✔

feed back

offers

less contacts and employees

✔

physical location

experience

direct feed back

Conclusion : with this evaluation we have prepared we have concluded in pursuing business opportunity (A) the Development of an application for our business showing it has a great potential in the market and the development would create a great competitive