Outcomes
1. Compare the consumer buyer process and business buying behavior (A, C, F)
2. Examine the major steps in designing a customer-driven marketing strategy: market segmentation, targeting, differentiation, and positioning. (A, C, D, F)
Instructions
For discussions, you will need a minimum of three posts (to be eligible for full credit), one response to the topic and a minimum of two substantial replies to other students. 3 responses are required on three different days to earn full points grade, most students will reply numerous times throughout the week.
Compare your product/business with another similar and discuss the attributes and differentiate between the two items. (examples: Local Coffee Shop and Starbucks; Ford Explorer and a Chevy Blazer; a Lazy-Boy chair and a massaging chair; Coca-Cola and Pepsi-Cola)
· How do the competitors differentiate their products from each other?
· Is there specific packaging that enhances the product? (think of a computer game on a disc that comes in a box)
· Are there any “bells and whistles” in the product that the customer generally might not need?
· Are there any warranties that enhance the product? (ex. Lifetime warranty)
· Are the product(s) just a trend? (Croc footwear)
· Is this product needed daily, weekly, monthly, or yearly?