marketing plan
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عنوان الواجب Project 1
: السؤال Write a marketing plan for any company and follow the numbered outline below?
TABLE OF CONTENTS
CHAPTER Page
1 EXECUTIVE SUMMARY 1
2 INTRODUCTION
2.0 Overview 4
2.1 Background and History of X compnay 4
2.2 Vision 5
2.3 Mission 5
3 ENVIRONMENTAL ANALYSIS
3.0 Overview 6
3.1 PESTEL Analysis 6
3.1.1 Political Factors 7
3.1.2 Economic Factors 8
3.1.3 Social Factors 11
3.1.4 Technological Factors 15
3.1.5 Environmental Factors 17
3.1.6 Law Factors 20
3.2 PORTER’s 5 Forces Model Analysis 21
3.2.1 The Threats of New Entrance 22
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3.2.2 The Threats of Substitutes Products or Services
22
3.2.3 The Bargaining Power of Suppliers 23
3.2.4 The Bargaining Power of Buyers 24
3.2.5 The Intensity of Rivalry among Competitors in the Industry
25
4 SWOT ANALYSIS
4.0 Overview 28
4.1 Strengths 29
4.1.1 Mature Value Chain 29
4.1.2 Good Brand Name 30
4.1.3 Intellectual Property Holdings 30
4.2 Weaknesses 30
4.2.1 Weak Financials 30
4.2.2 Lack of Focus 31
4.2.3 Conservative Management 31
4.3 Opportunities 32
4.3.1 New CEO 32
4.3.2 Reputable Advertising and Promotion 32
4.3.3 Industry Integration 33
4.4 Threats 34
4.4.1 Competitions 34
4.4.2 Nature and Disaster 35
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4.4.3 Public Relation 36
5 MARKETING OBJECTIVE
5.0 Introduction 37
5.1 Type of Objectives 37
5.2 Component to Create a Clear Objective 38
6 MARKETING STRATEGY
6.0 Introduction 42
6.1 Marketing Strategy 42
6.2 Marketing Strategy Process 47
6.3 Marketing Mix 50
6.3.1 Product 50
6.3.2 Price 55
6.3.3 Place 56
6.3.4 Promotion 57
7 MARKETING IMPLEMENTATION
7.0 Introduction 59
7.1 Marketing Organization 60
7.2 Activity, Responsibilities, Budget and Timetable for Completion
61
7.3 Monitoring Procedures 66
8 FINANCIAL SUMMARY
8.0 Introduction 69
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8.1 Financial Performance 72
8.2 Financial and Operational Statistics 80
9 RECOMMENDATIONS 86
REFERENCES 90
*اإلجابة