marketing 420

Giulia Seabra

Southern States University

Assignment 1

07/23

In the apparel industry the product I will choose is Nike Air Force Ones.

DEFINE CUSTOMER

The perfect customer for these specific shoes are not gender specific nor age specific. Not only is it not specified by gender or age, these shoes are worn by both; work at home and out of home workers with a variety of genres of employment.

The job titles of the customers vary just as much. Celebrities, teachers, salesmen and even the unemployed wear these shoes.

The income status of the consumer differs partially because the base price for the shoes is between 80-90 dollars. They have so many color ways and designs that vary in price and they have even released limited edition shoes of the Air Force Ones the go for hundreds of dollars.

The education levels vary because of the age range of the consumer. From toddler to adults, they all wear them.

They are sold both online and in stores such as the Nike store to third party shoe stores like Champs, Footlocker, and even sporting goods stores. You will find these shoes just about anywhere.

CHOOSING YOUR TARGETS

Using Instagram to advertise would probably be the best option. Everyone that aligns perfectly with the demographic of consumers either uses instagram or knows someone who does. Whether or not there are competitors hasn’t negatively affected the sales for the company. The shoes have notoriety. Everyone knows about NIKE and the Air Force Ones are their most revered and well known product.

With the right pictures, Instagram is the best option for advertising. Not only with ads but with posts including the right hashtags could exponentially continue to increase revenue for the product. It perfectly aligns with the intended traffic of the site and is completely related to the business and the brand.