Draft Marketing Plan

My project is going to be about battery operated stoves. The name of my company is

going to be Madison Battery Operated Stove (MBOS). This stove will mainly come in

handy for families who have children and have to cook on a daily basis. My goal is to encourage

he families who have families and in areas that have storms on a regular basis. I will encourage

them to buy this stove because it will come in handy whenever they lose electrical power and

can save money. This stove will look like average stoves with 4- 6 burners on top and at the back

will have where you can put your battery in. The set up of the battery will be like the batteries you

use in a vehicle. All you have to do is attach the two battery wires to the battery for it to run

properly and the battery will last for at least 3-5 years. This stove will be affordable for any family

that will love to buy the stove to have for daily or emergency use. I will advertise this in areas that

are known for having storms. This stove will be something that they can have for emergency use

or to use whenever they desire to use it. I will make the product available to sell at variety of stores

such as Walmart, Sears, Lowes, and rent to own stores to make it affordable and for customers that

are not able to just buy the product straight out the store. The customers will be able to finance their

stove and eventually pay it off. My mission is to reach out and encourage all families to buy this

product. The marketing goals is to reach out to big companies like Walmart to see if they will allow

the product to be brought for them to sell the product. I will also focus on the areas that are steady

and have great production rates in selling new products to the customers. Areas that are not too

small, drive more sales and market stats are good. Hoping that this product be advertised and

reached out to all states. My main focus is to reach out to the families with children to get them to

buy this and encourage the families that this is something that they should have in their homes.

Make the family see that this is something that’s a must to buy. We have families that work on a

daily basis that's not really home to cook their children meals throughout the days and week. This

can be something that the children can learn how to cook on. Making this product much safer for

children to use to cook on. I’m a mother of four children and I work crazy hours where sometimes

I’m not home to fix my children and warm meal and if I am home I sometimes am too tired to do

anything but rest up for the next work day. This stove will be just right for children to use and cook

their meals on. This stove doesn’t have to be inside the home you can keep on the outside like how

you keep your outside grills, covered up under the car porch or shed. Think of it all a big grill with

burners and you do not have to use any lighter fluid or matches to get it started. All you need is a

battery to get it to work and can keep the battery attached in the back or you can remove it. You

can be able to recharge the battery at any giving time until you have to replace the battery. The

better the battery the less you need to change it.