macy's

MKT 3210 Summer II 2021

Macy’s Radical Plan: Answer Form

Student Name:

Grading Criteria

1) This assignment requires formal business writing. Your writing tone should be formal.

2) All sentences must be complete. Bullet points are not acceptable.

3) Use proper grammar.

4) You must use your own words in your answers. Do not copy and paste sentences from the assigned articles.

5) The majority of your grade will be based on correctness and quality. Regarding quality, an answer with fewer than four (4) lines on computer viewing (not on smartphone viewing) will be considered as a poor-quality answer.

Q1) To what types of retailers have department stores been losing ground to since the 1980s and why?

Q2) How have traditional retailers coped with too much space in their stores?

Q3) What are the features of Macy’s “magnet stores”?

Q4) Discussing Macy’s digital operation and its brick-and-mortar stores, its CEO said “You can’t just do one without the other.” What do you think he meant?

Q5) The assigned articles mention two key performance metrics commonly used by retailers. What are they? Why do you think they are useful for comparing different retailers’ performance?