GR1 Clearly stated the strengths and weaknesses, including a complete representation of the market and future competition. Provided specific examples to support your ideas.
20 points
GR2 Clearly stated the opportunities and threats, including a complete representation of the market and future competition. Provided specific examples to support your ideas.
28 points
GR3 Provided insightful recommendations with clear and concrete ideas on benchmarking the company’s products and creating a competitive advantage.
32 points
GR4 Wrote in a clear, concise, and organized manner; demonstrated ethical scholarship in accurate representation and attribution of sources; displayed accurate spelling, grammar, and punctuation.