Inc424

Running head: CONSULTANCY SERVICES-BIG GAY ICE CREAM 1

CONSULTANCY SERVICES-BIG GAY ICE CREAM 3

Part 1

Business name

The Business Considered in this assignment is the Big Gay Ice Cream (BGIC ) Company. The company specializes in Traditional Ice Cream production and vending in East and West villages of New York City and Centre city of Philadelphia. The website of the business is https://biggayicecream.com/ (Severson, 2011).

Products/services description

The BGIC parlour serves the south and west regions of Philadelphia state with soft-serves of old school kind of ice cream pints. The products are processed using quality crushed Nilla wafers, lime curd and pumpkin butter. This gives the Ice Cream a unique traditional flavour. Products names include Blueberry Gobbler made from vanilla ice cream, blueberry balsamic swirls, and piecrust pieces and blueberries ingredients. Other product brands include Dorothy, American globs, birfdae cek, rocky roadhouse, and lunchbox, fluffernutter, spicy choco-lit, banab-o-graham and soda floats. The products are produced in the business premises and are availed to the customers in a truck (Severson, 2011).

Mission and vision

The mission of the BGIC is to be the world best producers and packagers of soft-serve of old school traditional flavoured ice cream. The vision of BGIC is to reach kids and adults with soft-serves of traditionally flavoured Ice cream parlour (Severson, 2011).

Location(s)

The BGIC business is located in the New York City. It has opened a branch in the Centre City of Philadelphia, 1351 South Street.

Number of employees

The BGIC is majorly a truck vending ice cream parlour. However, it has physical business premise in New York and Philadelphia. It is deemed to be currently employing about 43 people in different capacities. It has drivers, two founding managers, production, packaging and sales and marketing personnel.

Potential competitors

The potential competitors that sell ice cream exist in the New York and Philadelphia market. Competitors pose a challenge to BGIC success. They include Blue Bunny Jas Wholesalers, Nicks Ice Cream, Marina Ice cream, Alchemy Creamery Ice Cream, Mr. Softee, Fun Time Frostee Truck, Mister Softee, Sweetery NYC among others (Severson, 2011).

Reason for picking on this business

I picked on this business because of the nature of business. The business uses traditional flavours to spice ice cream and reach it customers using trucks. This is increasingly becoming the trend of many businesses in the world. Many businesses are seeking for brand uniqueness and door service delivery in order to increase their sales.

Part 2

Role or roles of a small business consultant

Small business consultant is responsible for advising the business owner on the most appropriate operations, structure and marketing strategies in order to clinch in the market (Uhl & Gollenia, 2016). In consultancy, the practitioner identifies business issues and devices means of resolving them. The practitioner will inform the business owner on the pros and cons of various marketing strategies and direct on the best strategy in the prevailing market (Carliner et al., 2015).

References

Carliner, S., Castonguay, C., Sheepy, E., Ribeiro, O., Sabri, H., Saylor, C., & Valle, A. (2015). The job of a performance consultant: a qualitative content analysis of job descriptions. European Journal of Training and Development, 39(6), 458-483.

Lăzăroiu, G. (2015). The role of the management consultancy industry in the knowledge economy. Psychosociological Issues in Human Resource Management, 3(2), 71-76.

Severson, K. (2011). A chicken chain's corporate ethos is questioned by gay rights advocates. New York Times.

Uhl, A., & Gollenia, L. A. (2016). Digital enterprise transformation: A business-driven approach to leveraging innovative IT. Routledge.