Business，Social Media report

Our Report name: Lululemon Social Media Advertising Report

You are a research group from SocialMarketing, LLC. -a marketing consulting company that

evaluates the effectiveness of clients’ social media activities/ websites. The report must contain

at least 2 graphics.

Executive Summary: Overall executive summary of the findings

Introduction: -A brief background of the company.

Body: Evaluation of:

-1. Global presence and cultural accommodation function.

-2. Pick two social media functions from the following to analyze,

• (From a social media perspective)

• Marketing/ Sales

• Customer Services and Support

• Public Relations

• Careers/ Recruitment

• Product Communities

• Community and Outreach Services

For each of the analysis: (3 functions total): #1 is Global presence and cultural accommodation,

#2 and #3 from the list above),

• describe how the social media is being used within each of the 3 functions,

• what technologies are being utilized,

• how business processes work,

• how effective they are.

Conclusion:

1. Give detailed examples to support your opinion.

2. Provide overall impressions and recommendations for improvement

Reference and appendix.

Objectives of research:

1. Investigate how your selected company is using social media to enhance

communications and business interactions within the company (internal

communication: Employee) and externally with partners, vendors, customers, and the

community. Social media includes but not limit to: Twitter, LinkedIn, Facebook,

YouTube, etc.…

2. Investigate the individual company by asking…

•

o What specific examples and details is the company using social

media?

o How are they being implemented? Is there a strategy?

o What are their objectives?

o Are they successful?

o What results have they seen that can specifically be tied to social

media? Increase in revenue or customer satisfaction?

o What improvements could they make?