To begin with, we have decided to come up with a product called “Build Your Future.” The purpose for our brand “Build Your Future” is to help people find that perfect spouse they’ve been missing or searching for. Who wouldn’t want the perfect spouse for someone who’s always going to be there for you and never cheat. “Build Your Future” is also for people who are lonely and don’t have what it takes to get the person they want. Our company will be building human like robots with artificial intelligence from the ground up based off the buyer’s preference. Consumers will have the choice of everything they would want to be included in their person of interest for instance; hair color, skin color, height, weight, and personality.
2. Method
The mastermind behind the planning came about via social media. Social media is a platform that allows many individuals to create and share their ideas in social networking. So as I prepared to do my secondary research, I used social media sites like Facebook, Twitter, and Instagram to gather all the intake I needed for our new products. While doing this, we found many sources like “Being single hits very hard at night”, “I deserve everything and then some”, “The older you get the harder it is to like somebody”, “This generation will really have you kicking it solo”, and many more. Going about this process gave me a lot of information I needed, being that almost everyone in this generation communicate through the internet.
Based off of our research for our secondary data, we decided to provide surveys amongst several individuals. In the survey, we asked if any would want to find their significant other the natural way or build one. Out of a total of 100 surveys, 75% of the people requested build as their choice. Also in the survey, we provided other questions regarding the choice of building their soulmate like; descriptive features, personality traits, and other qualifications that would matter in their case for their spouse to convey. The answers to those questions would help significantly being that our new product has the ability to assemble whatever you would prefer your spouse to have. Interviews were also conducted to go off of the surveys presented to strongly justify the individual’s choice and honesty.
3. Summary of Secondary Research
4. Target Market
Target market consists of anybody who is seeking love. Teenagers, Young Adults, Senior Citizens, and Middle Age People of all ages. On our website we will have a We always see people complain or have problems with their spouse no matter the age this product will be useful and helpful. Build Your Future gives these people the ability to have it all and create just what you want in a spouse.
5. Product Description and Benefit Analysis
Our product is an actual man or woman you have the opportunity to create and build your own spouse. The benefits of this product gives the opportunity to be blessed with the perfect spouse in your eyes at least. You build them to be the exact person you dream to be with.
6. Marketing Mix Decisions
· Part A (Place Distribution Decisions) –
Part B Price Decisions –
Part C Promotion Decisions –
7. Executive Summary
8. References