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11/14/2018 Longitudinal Case Study Analysis Scoring Guide
https://courserooma.capella.edu/bbcswebdav/institution/MBA/MBA6141/170100/Scoring_Guides/u06a1_scoring_guide.html 1/2
Longitudinal Case Study Analysis Scoring Guide
Due Date: End of Unit 6. Percentage of Course Grade: 25%.
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CRITERIA NON-PERFORMANCE BASIC PROFICIENT DISTINGUISHED
Analyze and explain whether (or not) the goals and objectives of an entrepreneurial venture are appropriate, reasonable, and achievable.
14%
Does not describe the goals and objectives of an entrepreneurial venture.
Describes the goals and objectives of an entrepreneurial venture but does not analyze whether they are appropriate, reasonable, and achievable.
Analyzes whether the goals and objectives of an entrepreneurial venture are appropriate, reasonable, and achievable, and explains.
Analyzes whether the goals and objectives of an entrepreneurial venture are appropriate, reasonable, and achievable, and explains, synthesizing support from resources.
Describe why it is important for an entrepreneurial venture to differentiate itself from its competitors.
14%
Fails to reflect on the importance for an entrepreneurial venture to differentiate itself from its competitors.
Minimally reflects on the importance for an entrepreneurial venture to differentiate itself from its competitors.
Describes the importance for an entrepreneurial venture to differentiate itself from its competitors.
Describes the importance for an entrepreneurial venture to differentiate itself from its competitors, synthesizing support from resources.
Evaluate how personal and professional ethics influence decisions for a business format, scope, and approach.
14%
Fails to describe how personal and professional ethics influence decisions for a business format, scope, and approach.
Minimally describes how personal and professional ethics influence decisions for a business format, scope, and approach.
Evaluates how personal and professional ethics influence decisions for a business format, scope, and approach.
Evaluates how personal and professional ethics influence decisions for a business format, scope, and approach, synthesizing support from resources.
Analyze the operating environment of an entrepreneurial venture.
14%
Fails to identify the operating environment of an entrepreneurial venture.
Minimally identifies the operating environment of an entrepreneurial venture.
Analyzes the operating environment of an entrepreneurial venture.
Analyzes the operating environment of an entrepreneurial venture, synthesizing support from resources.
Summarize the importance of planning for an entrepreneurial venture.
14%
Fails to describe the importance of planning for an entrepreneurial venture.
Minimally describes the importance of planning for an entrepreneurial venture.
Summarizes the importance of planning for an entrepreneurial venture.
Summarizes the importance of planning for an entrepreneurial venture, synthesizing support from resources.
Assess the potential problems of rapid growth.
15%
Fails to address the potential problems of rapid growth.
Minimally addresses the potential problems of rapid growth.
Assesses the potential problems of rapid growth.
Assesses the potential problems of rapid growth, synthesizing support from resources.
11/14/2018 Longitudinal Case Study Analysis Scoring Guide
https://courserooma.capella.edu/bbcswebdav/institution/MBA/MBA6141/170100/Scoring_Guides/u06a1_scoring_guide.html 2/2
CRITERIA NON-PERFORMANCE BASIC PROFICIENT DISTINGUISHED
Communicate in a manner that is professional and consistent with expectations for members of the business professions.
15%
Fails to communicate in a manner that is professional and consistent with expectations for members of the business professions.
Communicates in a manner that may not be professional, or is only somewhat consistent with expectations for members of the business professions.
Communicates in a manner that is professional and consistent with expectations for members of the business professions.
Consistently communicates in a manner that is professional and consistent with expectations for members of the business professions; consistently uses appropriate spelling, grammar, punctuation, and mechanics; and consistently applies APA style and formatting.