LinkedinStartUpGuideSlidedeck.pptx

Login to LinkedIn Profile> click work icon> and scroll to create a company page

Select company type:

Small business less than 200 employees

Medium to large business over 200 employees

LinkedIn Start-up Guide

What is LinkedIn?

LinkedIn is a social network comprised of over 500+ million members. The network is specifically designed for career and business professionals to connect.

What is LinkedIn used for?

LinkedIn allows businesses to establish professional networking relationships. It helps you develop a strong digital footprint to bring more visibility to your business.

Use web browser to navigate to https://www.linkedin.com /

Let’s get started!

Enter page identity

Name: Gauge Construction

Website: ( Enter website URL) This can be added at later date if not available

Enter company details

Industry: construction

Company Size: choose employee amount range from drip down menu

Company Type: choose options from drop down menu

Profile details

Logo: Upload logo ( 300 x 300px recommended JPG, JPEG or PNG file)

Tagline: Briefly describe what your company does and values ( this can be altered/ changed later if needed

After creating your Page, you can enter further details to build your brand by clicking Start building your page! You’ll be prompted to provide a logo image, description, location details, and more.

The About section offers admins the opportunity to update their organization’s description and details, locations, groups, and manage Page information in different languages. Follow the steps below to update the sections as needed.

To update more specific Page information:

Click the Overview tab on the left side of the Edit window.

From here, you can edit information for your organization’s:

Description

Website

Phone

Industry

Company size

Company type

Year founded

To add or remove Specialties:

Click Add Specialty and enter the new area. You can add up to 20 specialties.

To remove a specialty, move your cursor over the label and click the

Delete icon. ;

To update the locations listed for your organization:

From the Locations tab on the left side of the Edit window, click Add a location. As an admin, you can add up to 100 office locations by following the below steps.

To edit location details: Click the Edit icon in the Actions column.

To delete a location: Click the Delete icon in the Actions column.

Enter the physical location information.

Select Set as default location, if appropriate.

Click Save.

To update the hashtags associated with your Page:

From the Hashtags tab on the left side of the Edit window, click Add a hashtag.

Enter the hashtag in the Search hashtag field starting with #.

Select the correct hashtag from the results list.

Click Save.

Edit the About section

LinkedIn Maintenance

To build and maintain digital presence businesses should post at least 2x per week

Examples of Types of posts you can post on LinkedIn pages

Business behind the scenes

How-to and Tips

Related statistics

Employee highlights

Job postings

Projects (before/after or time-lapse)

Showcase community involvement

History or fun facts about company or owner

Third-part content

Company wins & milestones

Service explanations

Tips

Be consistent

Always try to include an image, link or video in your posts. Images generally result in a 2x higher comment rate. We’ve seen custom image collages (3-4 custom images in one post) perform especially well for organizations.

Be original

Join relevant LinkedIn groups

Create a social media content calendar for maximum results