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LinkedIn profile rubric
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Criteria
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Ratings
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Pts
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This criterion is linked to a Learning OutcomeOverall Completeness
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20 to >16.0 pts
Advanced
The profile demonstrates a depth of understanding by providing completeness in all relevant fields.
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16 to >12.0 pts
Intermediate
The profile provides some information, but does not provide an accurate portrait of student’s direction or experience.
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12 to >0 pts
Beginner
The profile has incorrect information, typos, or is out of date, and few connections.
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20 pts
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This criterion is linked to a Learning OutcomePhotograph
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10 to >8.0 pts
Advanced
Professional looking picture, appropriate attire, no distracting background. Good smile. Headshot clearly showing face.
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8 to >6.0 pts
Intermediate
Professional looking picture, taken at an event possibly with distracting background, clothing style good but not professional.
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6 to >0 pts
Beginner
Picture missing or does not portray professional image. Too far away or too close. Distracting background. Obvious cropping with other people in it.
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10 pts
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This criterion is linked to a Learning OutcomeHeadline
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10 to >8.0 pts
Advanced
Engaging headline (120 characters or less) • reflects personal brand • summarizes ambition • catches attention • entices reader to read further
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8 to >6.0 pts
Intermediate
Identifies your affiliation with UNT (e.g., "Student at UNT") but not much else.
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6 to >0 pts
Beginner
Uses default of “Student at University of North Texas.”
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10 pts
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This criterion is linked to a Learning OutcomeSummary
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25 to >20.0 pts
Advanced
• Describes previous related experience or connects background, skill sets, and interests • Identifies goals or accomplishments • Uses professional but personal style • Contains keywords relevant to industry
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20 to >15.0 pts
Intermediate
Describes who you are with some general insight to your skills. Possibly too long, repeat of resume.
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15 to >0 pts
Beginner
Missing Summary section.
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25 pts
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This criterion is linked to a Learning OutcomeEducation
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15 to >12.0 pts
Advanced
Clearly states dates attending UNT with year of graduation. Has identified relevant coursework with course numbers, titles, and short descriptions of course content/projects.
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12 to >9.0 pts
Intermediate
Missing dates of attendance with expected graduation year. Identifies coursework by number and title only and/or will few descriptive details.
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9 to >0 pts
Beginner
No education section or referral to UNT.
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15 pts
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This criterion is linked to a Learning OutcomeExperience
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10 to >8.0 pts
Advanced
Has pertinent work experience with short bulleted descriptions of tasks, duties, accomplishments, and with years worked.
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8 to >6.0 pts
Intermediate
List of work experience but missing dates or any description of tasks and duties.
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6 to >0 pts
Beginner
Missing or too vague.
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10 pts
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This criterion is linked to a Learning OutcomeSkills
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10 to >8.0 pts
Advanced
Has identified related skills to the industry student is interested and has at least 5-10 noted. Same skills can be found in “Summary section” and possibly in “tag line."
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8 to >6.0 pts
Intermediate
Has some skills but not necessarily related to industry or occupation of interest.
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6 to >0 pts
Beginner
Missing or unrelated to field of study.
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10 pts
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Total Points: 100
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