LinkedIn Profile (Technical writing)

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LinkedInprofilerubric22.docx

LinkedIn profile rubric

LinkedIn profile rubric

Criteria

Ratings

Pts

This criterion is linked to a Learning OutcomeOverall Completeness

20 to >16.0 pts

Advanced

The profile demonstrates a depth of understanding by providing completeness in all relevant fields.

16 to >12.0 pts

Intermediate

The profile provides some information, but does not provide an accurate portrait of student’s direction or experience.

12 to >0 pts

Beginner

The profile has incorrect information, typos, or is out of date, and few connections.

20 pts

This criterion is linked to a Learning OutcomePhotograph

10 to >8.0 pts

Advanced

Professional looking picture, appropriate attire, no distracting background. Good smile. Headshot clearly showing face.

8 to >6.0 pts

Intermediate

Professional looking picture, taken at an event possibly with distracting background, clothing style good but not professional.

6 to >0 pts

Beginner

Picture missing or does not portray professional image. Too far away or too close. Distracting background. Obvious cropping with other people in it.

10 pts

This criterion is linked to a Learning OutcomeHeadline

10 to >8.0 pts

Advanced

Engaging headline (120 characters or less) • reflects personal brand • summarizes ambition • catches attention • entices reader to read further

8 to >6.0 pts

Intermediate

Identifies your affiliation with UNT (e.g., "Student at UNT") but not much else.

6 to >0 pts

Beginner

Uses default of “Student at University of North Texas.”

10 pts

This criterion is linked to a Learning OutcomeSummary

25 to >20.0 pts

Advanced

• Describes previous related experience or connects background, skill sets, and interests • Identifies goals or accomplishments • Uses professional but personal style • Contains keywords relevant to industry

20 to >15.0 pts

Intermediate

Describes who you are with some general insight to your skills. Possibly too long, repeat of resume.

15 to >0 pts

Beginner

Missing Summary section.

25 pts

This criterion is linked to a Learning OutcomeEducation

15 to >12.0 pts

Advanced

Clearly states dates attending UNT with year of graduation. Has identified relevant coursework with course numbers, titles, and short descriptions of course content/projects.

12 to >9.0 pts

Intermediate

Missing dates of attendance with expected graduation year. Identifies coursework by number and title only and/or will few descriptive details.

9 to >0 pts

Beginner

No education section or referral to UNT.

15 pts

This criterion is linked to a Learning OutcomeExperience

10 to >8.0 pts

Advanced

Has pertinent work experience with short bulleted descriptions of tasks, duties, accomplishments, and with years worked.

8 to >6.0 pts

Intermediate

List of work experience but missing dates or any description of tasks and duties.

6 to >0 pts

Beginner

Missing or too vague.

10 pts

This criterion is linked to a Learning OutcomeSkills

10 to >8.0 pts

Advanced

Has identified related skills to the industry student is interested and has at least 5-10 noted. Same skills can be found in “Summary section” and possibly in “tag line."

8 to >6.0 pts

Intermediate

Has some skills but not necessarily related to industry or occupation of interest.

6 to >0 pts

Beginner

Missing or unrelated to field of study.

10 pts

Total Points: 100