writing
Reminder: Next Monday 11/23: Instead of normal 7B lecture, all students will
attend 1C Artist Talk: Tia-Simone Gardner 5pm
(Thanksgiving week, no classes 25th-27th)
The Zoom link will be on the main Gauchospace under week labeled
“November 23-29”
The FINAL!
40 points total
“open book” ***note: that does not mean you can use/source whatever blog or URL you find on the internet. Reference the lectures! TAs will
be checking your sources
The test will consist of 3-4 short essay questions. For each question you will write about an image that you find (you will
need to cite your source) and how it demonstrates terms/ concepts we have learned in class.
This is an opportunity to demonstrate your understanding through observation, description, and analysis
Some good online resources for finding images:
Any website or social media of any major art/design museum (MoMA, LACMA, Tate, Smithsonian, etc)
artsy.net
Major news periodicals or magazines like the New York Times, Washington Post, etc (arts/design section, science section)
Art21 New American Paintings
PaintersOnPainting Brooklyn Rail
Juxtapoz Magazine
AVOID: Wikipedia
Random blogs Random Instagram pages
Visual Language and Narrative Systems
Context The set of circumstances or facts that surround a particular event, situation, etc. The interrelated conditions in which something exists or occurs.
GUSTON ISSUE/CONTROVERSY
Philip Guston, Riding Around, 1969
Serial Imagery &
Typology (the study of types or categories, creating
taxonomies)
Serial imagery: the use of repeated, identical or near identical images to evoke time, sequence, seriality; arranged in a series
Andy Warhol, Elvis I and II, 1964
Intertextuality - the interrelationship between texts, or images; the way that similar or related texts/image influence, reflect, or differ from each other
Lorna Simpson, Easy for Who to Say, 1989, 5 Polaroids w/10 plastic plaques, 31x115
Typography the style, arrangement, or appearance of typeset
matter
text - what it means type - what it looks like
Some brief history / moments / movements…
In typography, a typeface is a set of one or more fonts, in one or more sizes, designed with stylistic unity, each comprising a coordinated set of glyphs. (Font also refers to the digital file)
Letter anatomy:
Petroglyph, approx 10,000 yrs old, picture writing, pictogram
Pictography is a form of writing/communication which uses representational, pictorial drawings
ideogram = a written character symbolizing the idea of a thing without indicating the sounds used to say it)
Sumerian (now southern Iraq) cuneiform, clay, invented 5,000 yrs ago
Egyptian hieroglyphs, over 5000 years old
Paul Rand, corporate identity for IBM, c 1960
Joris Hoefnagel and Georg Bocskay, folio #15 from Mira Calligraphiae Monumenta (Model Book of Calligraphy), produced between the mid and late 16th century
Malik Muhammad Qazvini, 1285 A.D
Industrial era and Art Nouveau typography 1800-1900
Futurist, Filippo T. Marinetti, Words and Freedom, 1914
Filippo Tommaso Marinetti, Zang Tumb Tumb (1914)
Alexander Rodchenko, 1920’s Russian Constructivist typography
Swiss Modern Typography and design, 1950
An early movie poster printed by Globe Poster for the Astor Theatre in Baltimore, 1933.
"It's a poor man's advertising, especially during the depression.
That's when we started. It's a really great way to
advertise and it's economical."
Bob Cicero, owner
Globe Poster, Baltimore, MD
The collection
"Solomon Burke told me, he said, Globe Poster was our Internet. We didn't have money to be on the radio. We weren't invited to be on television at that point in our careers. Globe Poster got our names out there, advertised our shows."
- John Lewis, journalist, Baltimore Magazine
1987 and 1988
1997
Sun Ra, 1973 Afro-Futurism
Punk Culture Typography, mid 1970’s
New Wave Typography 1970’s-1980’s
David Carson (designer), from RayGun magazine 1990’s - deconstructionist typography
Shigetaka Kurita, the original emoji, 1999 pictograms, 12x12 pixels
trends in typography
Typography in Art
Ed Ruscha
Ed Ruscha, Air, Motor, Lips, all 1970, gunpowder and pastel on paper
Corita
Walker Evans, Havana, 1932 photograph
Concrete Poetry
Robert Indiana, Alabama, 1965, oil on canvas, 70 X 60 IN
Jenny Holzer, Raise Boys and Girls the Same Way, 1987, Jumbotron sign
Lawrence Weiner, outdoor installation at Regen Projects, Los Angeles, CA, 1999
Lawrence Weiner, manhole cover, 2000, NYC
Kay Rosen, Tide, 1994, sign paint 25x33.5
Pat Ward Williams, Accused/Blowtorch/Padlock, 1990, magazine photos, silver prints window frame, text in paint
Wayne White
Roger Andersson
Time lapse of Stephen Doyle’s Grit installation, 2011
Narrative Strategies Single Panel
Felix Gonzalez-Torres, Untitled, 1991
Kehinde Wiley, Judith and Holofernes, 2012, oil on linen
Nan Golden, Philippe M. and Rise on Their Wedding Day, New York City, 1978
Narrative Strategies Episodic/Multiple Panels
Episodic: sequences taking place over two or more frames (cells/panels)
Excerpt from World War 3 Illustrated, 1991
Narrative Strategies in Film/TV titles
TCGstudio Homeland main title sequences
Narrative Strategies re-arranging the story…sampling, re-imagining, the
mashup, etc
“You’re never more alive than when things get turned upside down”
-Malcolm Gladwell, intro to Ted Radio Hour “Misconceptions”
Alexandra Bell, Counternarratives: A Teenager with Promise, 2017 “It’s imperative to show how a turn of phrase or a misplaced photo has real consequences for people at the margins who are still suffering under the weight of unfair and biased representation.” —Alexandra Bell
Sho Shibuya
Non-Sequential Non-Linear Narratives
Non-Sequential/Non-Linear narrative structures are a narrative technique, sometimes used in literature, film, hypertext websites and other
narratives, where events are portrayed out of chronological order.
Hypertext is the presentation of information as a linked network of nodes which readers are free to navigate in a
non-linear fashion. It allows for multiple authors, a blurring of the author and reader functions, extended works with
diffuse boundaries, and multiple reading paths.
Shelly Jackson, Skin, 2003-current A story published on the skin of 2095 volunteers
The Book A book is a codex, a piece of technology
Valeska Soares, Any Moment Now, Santa Barbara Museum of Art, 2017
Artists' books (or book arts) are works of art that utilize the form of the book. They are often published in small editions, though they are sometimes produced as one- of-a-kind objects.
Genevieve Seille, Navigational Pathways (Appendix), 1992, mixed media 11.5x8x2.5
Tauba Auerbach
Veronika Schaepers, Cees Nooteboom/Fuji, 2016
Amy Borezo, New Ocean, 2019
Project: Altered Book (30 pts)
1. Find/choose a book that you will dramatically physically alter using collage and mark-making. A hard-back will probably work better.
2. Recycle/re-make it by creative means into a work of art. It could be…printed on or into, cut up, rebound, painted, shellacked, traced into, burned, folded, added to, collaged in, gold-leafed, filled with rubbings, made into a sculpture, re- written, rubber stamped, drilled, sculpted, duct taped or otherwise transformed…
3. Make a connection between the book itself and its meaning or its meaning to you and what you do to it…
4. Tip: Glossy pages are more difficult to use with most paints and glues. The average book will give you too many pages for the time allowed, rip some out and/or glue some together if your project needs a sequence.
Have fun with it…
At minimum: Transform covers and 5 pages...but the book you choose and the making of it should really be what dictates how you approach it.
Use any materials you like!