Company Analysis and Evaluation Assignment
Criteria Ratings Points
Description 15 to >13.0 pts
Advanced
Description of the organization is well developed.
13 to >12.0 pts
Proficient
Description of the organization is not well developed.
12 to >0.0 pts
Developing
Organization is not clearly and explicitly described.
0 pts
Not Present
15 pts
SWOT Analysis Synthesis
25 to >22.0 pts
Advanced
SWOT chart is provided in proper format; chart contains several examples under each of the 4 headings.
22 to >20.0 pts
Proficient
SWOT chart is provided in proper format; chart contains a few examples under each of the 4 headings.
20 to >0.0 pts
Developing
SWOT chart is provided but not in chart format, and/or the chart is incomplete (e.g., not all of the headings are present).
0 pts
Not Present
25 pts
Balance Scorecard- Synthesis
25 to >22.0 pts
Advanced
Balanced Scorecard is provided; critical success factors are measurable; measurement for critical success factors is accurate.
22 to >20.0 pts
Proficient
Balanced Scorecard is provided; critical success factors are measurable; however, no description of how critical success factors would be measured is given, and/or measurement used is not accurate.
20 to >0.0 pts
Developing
Balanced Scorecard is provided; however, critical success factors are not measurable, and/or no description of how critical success factors would be measured is given.
0 pts
Not Present
25 pts
Critical Analysis Critical Success Factors
30 to >27.0 pts
Advanced
Critical success factors are discussed; selection of factors is explained; discussion of why the critical success factors are important to the company is provided.
27 to >24.0 pts
Proficient
Critical success factors are discussed; however, selection of factors is minimally explained; minimal discussion of why the critical success factors are important to the company is provided.
24 to >0.0 pts
Developing
Critical success factors are minimally discussed; however, no explanation for the selection of factors and/or why the critical success factors are important to the company is provided.
0 pts
Not Present
30 pts
Learning Project: Company Analysis and Evaluation Grading Rubric | BUSI601_B05_202220
Criteria Ratings Points
Evaluation/Creating Evaluation of Critical Success Factors
25 to >22.0 pts
Advanced
Organization is evaluated to determine if the company is meeting the critical success factors.
22 to >20.0 pts
Proficient
Organization is evaluated to determine if the company is meeting the critical success factors.
20 to >0.0 pts
Developing
Organization is minimally evaluated to determine if the company is meeting the critical success factors.
0 pts
Not Present
25 pts
Content Text and Journal Support
20 to >17.0 pts
Advanced
Textbooks and at least 2 scholarly sources are referenced for support in answering the questions; all opinion statements are substantiated by citations.
17 to >16.0 pts
Proficient
Textbooks and at least 1 scholarly source are referenced for support in answering the questions; a few opinion statements lack support via citations
16 to >0.0 pts
Developing
Only the textbooks are referenced for support in answering the questions; several opinion statements lack support via citations.
0 pts
Not Present
20 pts
Format and Length And APA guidelines
30 to >27.0 pts
Advanced
Project is formatted in the prescribed manner and order. No current APA format errors are present.
27 to >24.0 pts
Proficient
Prescribed format is attempted; however, not all portions are in the correct order.
24 to >0.0 pts
Developing
Only 1–2 minor current APA format errors are present.
0 pts
Not Present
30 pts
Grammar, Spelling, and Organization
30 to >27.0 pts
Advanced
Spelling and grammar are correct. Sentences are complete, clear, and concise. Paragraphs contain appropriately varied sentence structures. Where applicable, references are cited in current APA format.
27 to >24.0 pts
Proficient
Spelling and grammar have some errors. Sentences are presented as well. Paragraphs contain some varied sentence structures. Where applicable, references are cited with some APA formatting.
24 to >0.0 pts
Developing
Spelling and grammar errors distract. Sentences are incomplete or unclear. Paragraphs are poorly formed. Where applicable, references are minimally or not cited in current APA format.
0 pts
Not Present
30 pts
Total Points: 200
Learning Project: Company Analysis and Evaluation Grading Rubric | BUSI601_B05_202220