DECISION TRAPS IN BUSINESS - UBER - ANALYSIS PART OF THE PAPER

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LauraUberResearch.docx

Uber Research

Efrati, A. March 22, 2017. How Travis Kalanick’s Iron Grip Weakened Uber. The Information. Retrieved from https://www.theinformation.com/articles/how-travis-kalanicks-iron-grip-weakened-uber?jwt=eyJ0eXAiOiJKV1QiLCJhbGciOiJIUzI1NiJ9.eyJleHAiOjE0OTMyODUwODksInN1YiI6Im5vYW0uc2NoZWliZXJAbnl0aW1lcy5jb20iLCJwZXJtcyI6WyJlbWFpbCJdfQ.nehhd8a0PI61U4cOnVztVclkYIkAJw2ALVlJTkzlw7s

Uber Press Team. March 22, 2017. Remarks from Uber Press Call. Uber Newsroom. Retrieved from https://www.uber.com/newsroom/press-call

Swisher, K. November 5, 2014. Man and Uber Man. Vanity Fair. Retrieved from https://www.vanityfair.com/news/2014/12/uber-travis-kalanick-controversy

https://www.susanjfowler.com/blog/2017/2/19/reflecting-on-one-very-strange-year-at-uber

Myers, S. April 22, 2017. Uber: The good, the bad, and the really, really ugly. TNW. Retrieved from https://thenextweb.com/opinion/2017/04/22/uber-in-a-nutshell/

Bershidsky, L. November 29, 2017. Chicago Tribune. Retrieved from http://www.chicagotribune.com/news/opinion/commentary/ct-perspec-uber-dishonest-culture-hacked-khosrowshahi-20171129-story.html

Bhuiyan, J. February 5, 2018. Drivers don’t trust Uber. This is how it’s trying to win them back. Recode. Retrieved September 7, 2018 from https://www.recode.net/2018/2/5/16777536/uber-travis-kalanick-recruit-drivers-tipping

O’Kane, S. July 16, 2018. Uber’s gender discrimination problems are the focus of a federal investigation. The Verge. Retrieved from https://www.theverge.com/2018/7/16/17576808/uber-gender-discrimination-federal-investigation

Byford, S. June 21, 2017. Travis Kalanick resigns as Uber CEO. The Verge. Retrieved from https://www.theverge.com/2017/6/21/15844836/uber-ceo-resigns-travis-kalanick

Carson, B. & Gould, S. June 26, 2017. Uber’s bad year: The stunning string of blows that upended the world’s most valuable startup. Business Insider. Retrieved from https://www.businessinsider.com/uber-scandal-crisis-complete-timeline-2017-6

Hempel J. April 19, 2018. Can this man help Uber recover from the Travis Kalanick Era? Wired. Retrieved from https://www.wired.com/story/uber-move-slow-test-things/

della Cava, M. July 11, 2018. Uber HR boss out after charges she ignored complaints about racist behavior. USA Today. Retrieved September 7, 2018 from https://www.usatoday.com/story/tech/2018/07/11/uber-hr-boss-out-wake-charges-she-ignored-employee-complaints-racist-behavior/774878002/

Newcomb, A. May 15, 2018. Uber changes course, will not push sexual assault victims into arbitration. NBC News. Retrieved from https://www.nbcnews.com/tech/tech-news/uber-changes-course-will-not-push-sexual-assault-victims-arbitration-n874356

Benner, K. & Isaac, M. July 13, 2018. The New York Times. Retrieved from https://www.nytimes.com/2018/07/13/technology/uber-barney-harford-behavior.html

Gibbs, S. July 11, 2018. Uber’s head of HR resigns amid allegations of racial discrimination. The Guardian. Retrieved from https://www.theguardian.com/technology/2018/jul/11/ubers-head-of-hr-resigns-amid-allegations-of-racial-discrimination

Davies, A. February 23, 2017. Google accuses Uber of stealing its self-driving car tech. Wired. Retrieved from https://www.wired.com/2017/02/googles-waymo-just-dropped-explosive-lawsuit-uber-stealing-self-driving-tech/

Guynn, J. January 23, 2018. Uber hires chief diversity officer, the third but most senior person to lead those efforts. USA Today. Retrieved from https://www.usatoday.com/story/tech/2018/01/23/uber-hires-chief-diversity-officer-third-but-most-senior-person-lead-those-efforts/1058292001/

Notes

2008 Garrett Camp & Travis Kalanick come up with the idea of a “car-service app” in a brain storming session. (Swisher 2014) Camp “bought the domain name UberCab.com” (Swisher 2014)

Summer 2010 Camp & Kalanick launched the car service app in San Francisco. (Swisher 2014)

October 2010 received a cease-and-desist order from San Francisco Municipal Transportation Agency and the California Public Utilities Commission for operating without a taxi license with the use of “cab” in its name. This fired up Kalanick and began the “principled confrontation” pattern that he still uses to fight for what you believe in. (Swisher 2014)

2014 Failed to disclose a 2014 hack where Uber paid $100,000 to the hackers. (Bershidsky 2017)

October 2016 tried to cover up a cyberattack (Bershidsky 2017)

January 2017 #deleteuber social media campaign went viral 200,000 people deleted their accounts (Hempel 2018)

February 2017 Susan Fowler published blog post alleging sexual misconduct (Fowler 2017)

February 2017 Google accuses Uber of stealing self-driving car tech (Davies, 2017)

June 2017 CEO Travis Kalanick resigns due to investor’s request. (Byford 2017)

2017 year of the driver… This campaign became the first cross-functional effort of its kind at Uber banding together Uber’s operations, engineering, marketing and other teams. (Bhuiyan 2018)

June 2017? Kalanick forced out of Uber

December 2017 Barney Harford hire to assist in repairing Uber’s corporate culture. (Benner & Isaac 2018)

January 2018 Hired Bo Lee Young as Chief Diversity and Inclusion Officer. (Guynn 2018)

March 2018 Women pedestrian killed by Uber car operating in self-driving mode (Hempel 2018)

May 2018 Uber no longer force sexually assault victims into arbitration in an effort for the company to be more transparent. Uber also states they will publish a transparency report next year. (Newcomb 2018)

June 2018 Barney Harford resigns after allegations of inappropriate comments about women and minorities (Benner & Isaac 2018)

July 2018 Liane Hornsey, head of human resources, resigned after an investigation into her conduct including allegations of using discriminatory language and derogatory comments. (della Cava, 2018) (Gibbs 2018)

July 2018 Khosrowshahi discusses as openly as he can about investigations into Uber’s business practices as well as other allegations, states there have been many changes in the last 18 months, including implementing new salary & equity structures based on the market & publishing diversity & inclusion reports. He also takes responsibility for what has happened and states they have the tools to correct the issues. (O’Kane 2018)

Mark Cuban states that “From the outside looking in, Travis seems to want to fight wars instead of wine battles. He doesn’t seem to be focused on making Uber indispensable. I hope that, combined with the relentlessness, doesn’t backfire on him.” (Swisher 2014)

Leonid Bershidsky states that Uber needs to move to a business model that contains complete honesty and openness or the company may end up like Enron due to the dishonesty culture. (Bershidsky 2017)

“That was compounded by the series of scandals Uber faced in 2017- from executive turnover to allegations of stolen trade secrets, all of which ultimately led to a drop in marketshare.” (Bhuiyan 2018)