Landing Page Optimization - Due Today
MRKT745 Internet Marketing
Individual Test #1
STRATEGY STATEMENT
|
(State the overall strategy for your landing page optimization design. For example, briefly summarize the objectives for the landing page; identify some design philosophies/principles you adopted; specify primary and secondary conversions, etc.)
(Hint: Think about the web design framework, the online user experience to strive for, etc.)
|
|
ACTION ITEM
|
EXPECTED OUTCOME |
|
In the action item column, specify a page element you used or changed.
|
In the corresponding expected outcome column, specify what this particular page element will help achieve. |
|
E.g., Added a Call to Action – BUY NOW – at the upper fold |
E.g., Making the landing page more conversion-centered by focusing attention to the primary conversion.
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|