Communication Final homework
Introduction to Communication
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Everyone should have a syllabus (course outline).
Focuses on human communication, media, some public speaking principles, but not a skills course.
Goal: to understand and appreciate the process, diversity, and mystery of this God-given gift.
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Our Purpose: to educate individuals in the art, science, and craft of redemptive communication with the goal of personal and cultural transformation.
“…our mission is to educate students for personal and cultural transformation by teaching them how to read, think, write, relate, speak, lead, create, critique and perform.
Careers in:
public relations, marketing, advertising
social media, web development, event planning
journalism, publishing,
broadcasting, narrowcasting, media production
ministry, teaching, coaching, education, etc.
law school, graduate school, seminary
(but consider ‘chaos theory’ as well…)
| MAJOR | JOB |
| Art | Cartoonist |
| Chemistry | Veterinarian |
| Theater | MTV Program Developer |
| Economics | Investment Banker |
| English | Editor, Major Publishing House |
| French & Spanish | Foreign Service Officer |
| Psychology | Counsellor |
| Geography | High School Geography Teacher |
| Political Science | Special Prosecutor, District Attorney’s Office |
| Religion | Pastor, Young Adults Program |
Our common predictions…
| MAJOR | JOB |
| Art | Special Prosecutor, District Attorney’s Office |
| Chemistry | Teaching English as a second language |
| Theater | Conservative National Committee PR Staff |
| Economics | Veterinarian |
| English | Counsellor |
| Psychology | Cartoonist |
| Geography | Editor, Major Publishing House |
| Political Science | Pastor, Young Adult Program |
| Religion | MTV program developer |
…but actual careers taken up!
Left pie chart: More comm grads (60.7%) enter full-time employment compared to all graduates (55.45%).
(2014, U.S. study)
Employers value your ability to communicate well & get along with others.
This course should help you become a better communicator… better than the people in the following examples!
In diverse contexts—including advertising, resumes, signage.
Some are issues of
word choice: an issue of knowledge
appropriateness: an issue of wisdom
context: an issue of practical execution
I hope we can develop all three.
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Where else does communication take place?
Two people chatting before class.
Giving a speech in public speaking class.
Discussion at executive meetings.
The Bachelorette Season Opener
Texting Tia in Thailand.
Preaching in Penticton.
Avengers: Endgame at Colossus
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The previous slide gave examples of communication contexts:
Interpersonal
Small group
Internet / mediated
Movie / mediated
Intercultural
Public speaking
Communication is eclectic (diverse) and ubiquitous (everywhere)
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Defining Communication. How do we define it?
Your definitions likely reflect one of these two common views of communication
The Objectivist Linear Model: “the process by which two or more people convey messages via diverse channels with some effect and the likelihood of interference.” (Strom, p. 3)
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A. Laswell’s Who, Says What, to Whom, with what Effect model as SMCRE (text, p. 5)
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Senders (Who): the person sending the message. Credibility studies. (e.g. “Hey kids, want a ride?”)
Message (Says What): what the person says or does. Organized? Persuasive? True? Memorable?
Channel (via): the means chosen to send the message (which shapes the message too). What medium do you use most? Screen preferences today in U.S.
Receiver (To Whom): the recipient of the message. He/she is not passive, but fully human, and complex.
Effect (What change?): Any change in the receiver. Learning? Love? Laughter?
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January 2017
Source: The Total Nielsen Total Audience Report
What channels do these Cambodian adults engage? How does this effect their world?
Feedback: any response a message generates from receivers.
Noise: any interference with message reception, whether physical, semantic, or technical
Parchment font can prove technically challenging!
Context: the social, cultural, and physical parameters of our message, which tints meaning.
e.g. a kiss on stage vs. the “back 40”
The linear view can get us in trouble if we don’t manage our feedback loops.
The Interpretivist Charades Model
Communication is “a process whereby reality is created, shared, modified, and preserved.” (quoted of James Carey, textbook, p. 9)
1. Communication is “active, dynamic, creative, and flawed.” (p. 7)
2. We don’t “get” meanings, we interpret / create meaning through cultural lenses and ritualistic habits.
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Let’s watch two advertisements.
…then we will analyze the first one “objectively”
…and the second one “interpretively”
“Share a Coke” Commercial
Objectivist / Linear / SMCRE inquiry
Who is sending the message?
What might be the main message being communicated?
How is it being communicated? Consider the audio, visuals, languages, etc.
Who might the sender trying to communicate to?
What effect does the sender want the message to have?
How might we give feedback in the context of this advertisement?
What sort of “noise” might prevent the message from being communicated clearly?
“Feel Alive” Commercial
Subjectivist / Interpretive / Humanities inquiry
What other messages do you receive from the advertisement? Do you think this was part of the intention?
What “realities” might the advertiser intend for us to believe: about diversity, gender, power, technology? How is this shown?
Are there any deliberate creative choices by the advertiser? What do they communicate to us?
What aspects work because of our culture? How might other cultures interpret this differently?
Does this commercial change your thinking? Why or why not?