KPIs

Website KPI Report Sample from The Search Engine Shop

www.thesearchengineshop.com/kpi-reports

www.yourcompany.com

Table Of Contents

Website KPI Sample 3

Keyword Ranking Report 4

YouTube Summary Report 7

Facebook Management Report 8

Twitter Management Report 9

Email Campaign Report 10

Google Analytics Summary Report 12

Google Analytics Geographic Report 14

Google Analytics Engagement Report 18

Google Analytics Keyword Traffic - Organic/SEO 20

Google Analytics Keyword Traffic - PPC/Adwords 23

Google Analytics Top Referrers Report 26

Google Analytics Top Landing Pages Report 28

www.yourcompany.com

Website KPI Sample

This document is an example of one of our Website KPI Reports that we provide as part of our Monthly Website KPI Reporting service which provides business owners with a management level view of how their website and online marketing strategy is performing.

For more information on this service visit www.thesearchengineshop.com/kpi-reports

The Search Engine Shop helps business owners get more hits on their website, get more new customers, reduce cost and make more sales through our unique, proven approach to doing business online and by properly leveraging technology and the internet in their business.

We also offer a range of online marketing & traffic generation services such as SEO, Adwords Management, Web Design, Workshops and Training & Speciality Consulting. If you're looking to improve the performance of your website or online marketing strategy, or just need web help in general, email info@thesearchengineshop.com

www.thesearchengineshop.com - Traffic, Conversion, Trust Page 3 of 29

www.yourcompany.com

Keyword Ranking Report

Ranking Results Tags: head terms

1/5/2011 - 31/5/2011

This keyword ranking and serp tracker section of the report shows your rank in the search engines for specific search terms relevant to your business.

The Google, Google UK, Google AU & Bing AU columns refer to your search engine position for that particular keyword and search engine. There's generally 10 results per page so a number 5 is approximately half way down the first page of search results. A position 11 is generally at the top of the second page search results. Where no number is shown (or a dash) then you don't rank in the top 100 results for that search term.

The Local Vol column shows you the approximate number of searches per month in Australia for that specific search term while the Global Vol shows the number of searches worldwide per month in Google for that particular term.

Note that some variance (moving 1-3 places) is normal but can indicate some weakness in ranking power for that term. Big jumps in rank should be monitored on a month to month basis to ensure that the ranking was not affected by some temporal element.

If there's a particular competitor you to monitor we can also show their rankings for your target keywords on a side-by-side report.

Keyword Performance Ranked 1-3 1st Page 2nd Page 3rd Page

69 +7 117 -2 28 -2 6 +1

Keyword Movement Moved Up Moved Down No Change New Top 50 Exit Top 50

36 53 83 2 5

All Keywords 1st Page 2nd Page 3rd Page Keyword Local Vol Global

Vol Google Google

UK Google

AU Bing AU

170 480 10 -3 9 -1 11 -2 12 -1

- 480 6 -2 6 5 4 +1 - - 1 1 1 6 +4 - 91 14 18 -1 7 6 -1

- 260 - - 4 +1 6

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www.yourcompany.com

Keyword Ranking Report

(continued)

Keyword Local Vol Global Vol

Google Google UK

Google AU

Bing AU

1 1 1 1

4,400 74,000 18 +3 50 -4 7 -2 3

- - 1 +6 3 +1 3 +2 2 +2 - 16 1 4 -3 1 1

- - 2 2 2 1 +1 320 880 28 -11 14 +1 7

-1 3

- 16 1 1 1 1

140 480 22 -9 26 -8 14 -1 18

- 260 18 -4 15 -2 8 7 -3

58 260 7 14 -1 3 +2 2 -1

- 140 16 +1 12 -1 5 3 +1

28 590 9 10 -1 9 -1 7 -4

480 3,600 20 -2 8 +9 3 +1 4 -1

- 46 1 1 1 +1 2 -1

- 46 2 1 2 1

- 46 - - 11 3

- 880 6 - 4 -1 2

- 210 - - 44 +18 -

91 1,000 20 -4 14 +4 9 +1 63 -43

- 590 8 5 2 2

- 210 17 +1 8 7 11 -1

- - - - - 7 -3

- 390 - - - -

110 1,600 19 +1 27 -1 3 -1 4

110 210 14 +1 13 +1 7 3 +2 91 320 8 -3 5 -1 7 -1 7 -1

- 22 1 +2 3 -1 1 +2 3

- 91 1 1 1 1

- 16 1 1 1 1

110 720 15 29 -15 7 5 -1

110 720 18 -9 14 -5 8 -1 5 -1

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www.yourcompany.com

Keyword Ranking Report

(continued)

Keyword Local Vol Global Vol

Google Google UK

Google AU

Bing AU

- 46 2 +7 1 1 1

- 91 3 +2 4 3 3

- 210 4 3 3 2

- 140 2 2 3 2

91 1,000 49 +2 38 -6 20 -2 42 -10

- 58 27 +21 17 +7 9 +11 11 +1 - 36 8 +1 8 8 +1 3 +1

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wwww.yourcompany.com

YouTube Summary Report

Your Company 1/5/2011 - 31/5/2011

This page provides an executive level view of your Youtube channel performance over the specified time period.

Subscribers are the number of people subscribed to your Youtube Channel. Upload Views are the number of plays your videos had in total for the specified time period. Chanel Views is the number of visits to your particular Youtube channel page for the specified time period.

Daily Upload Views with Channel Views 900

675

450

225

1/5 3/5 5/5 7/5 9/5 11/5 13/5 15/5 17/5 19/5 21/5 23/5 25/5 27/5 29/5 31/5

2020 2929 2929 3232 2626 2626 2727 1818 1919 4646 3232 3333 2626 2727 2121 2121 3232 2323 2323 1818 2727 2727 2828 2323 2424 2020 2121 2727 2323 2323

510510

744744

555555 536536 634634

573573

773773

607607 579579 551551 518518 460460

588588 550550

838838 741741

571571 506506

600 Subscribers 18,086 Upload Views 771 Channel Views

Videos Title Description Views Comments Favorites Duration Date

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www.yourcompany.com

Facebook Management Report

Your Company 1/5/2011 - 31/5/2011

This report measures the performance of your Facebook Business Page for the specified time period alongside comparison stats from the previous time period.

If you have multiple Facebook Pages these can also be tracked.

Fan Posts (19) Comments (159) Post Likes (615)

100

75

50

25

1/5 2/5 3/5 4/5 5/5 6/5 7/5 8/5 9/5 10/5 12/5 14/5 16/5 18/5 20/5 22/5 24/5 26/5 28/5 30/5

Posts (2.4%)

Comments. (20.1%)

Post Likes (77.6%)19 Fan Posts 159 Comments 615 Post Likes

6,139 Likes 1,320 Unique Page Views 4,128 Page Views

KPI Amount Change from 31/3/2011-30/4/2011

Fan Posts 19 73%

Comments 159 33%

Post Likes 615 7%

Likes 6,139 3%

Unique Page Views 1,320 3%

Page Views 4,128 17%

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www.yourcompany.com

Twitter Management Report

Your Company 1/5/2011 - 31/5/2011

Similar to the Facebook report, this report shows statistics for your Twitter account for the specified time period. Again multiple Twitter accounts can be tracked if required.

Posts (19) Replies (2) Retweets (6) Other Mentions (3)

5

3.75

2.5

1.25

1/5 2/5 3/5 4/5 5/5 6/5 7/5 8/5 9/5 10/5 12/5 14/5 16/5 18/5 20/5 22/5 24/5 26/5 28/5 30/5

Replies (18.2%) Retweets. (54.5%)

Other Mentions (27.3%)19 Posts 2 Replies 6 Retweets

296 Followers 236 Following 1.25 Follower/Following Ratio

KPI Amount Change from 30/3/2011-30/4/2011

Posts 19 -14%

Replies 2 -67%

Replies Reach 32 -97%

Retweets 6 --

Retweets Reach 1,490 --

Other Mentions 3 -50%

Following 236 0%

Followers 296 5%

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www.yourcompany.com

Email Campaign Report

Mailout May 2011 Message with the subject "Subject Line Goes Here" sent on

05/04/2011 to 4,094 unique subscribers in 3/5/2011 - 17/5/2011

This report shows details relating to an email campaign sent earlier in the month and how it performed. This report can integrate with both Mailchimp & Campaign Monitor. In this particular example we've used an online store and the report can also track sales made through the shopping cart resulting directly from the mailout.

Its important to note that due to different email clients, antivirus software and spam filters email marketing statistics are not as accurate as other analytics tools like Google Analytics.

When reviewing email marketing reports, the trend in the numbers from month to month is generally more important than the individual numbers themselves.

Ecommerce Revenue

200

150

100

50

0

1

2011-05-03 2011-05-05 2011-05-07 2011-05-09 2011-05-11 2011-05-13 2011-05-15 2011-05-17

11

121121 120120

3535 2121 1616 1616 1111 55 88 66 1212

1818 1313 44

Unique OpensBounces

Unopened1 Transactions 0.25% Conv Rate $159.95 Total Revenue 406 Site Visits 70.20% Bounce Rate Bounce rate for site visits (GA)

32.59% Opened of all recipients opened so far

79.76% Clicked a Link 0.17% Unsubscribed

1,309 Unique Opens 2,265 total opens to date

78 Bounced 1.91% could not be delivered

2,707 Not Opened

LINK CLICKS

392

48

29

14

13

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www.yourcompany.com

Email Campaign Report

(continued)

LINK CLICKS

13

3

2

0

0

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www.yourcompany.com

Google Analytics Summary Report

Google Analytics 1/5/2011 - 31/5/2011

compared to: 31/3/2011 - 30/4/2011 Including paid search

This is a summary of your website performance over the period specified above. Data here is pulled directly from your Google Analytics account however when presented in this format you'll often gain insights that are not as evident when reviewing Google Analytics through the web portal.

700

525

350

175

5/1 5/3 5/5 5/7 5/9 5/11 5/13 5/15 5/17 5/19 5/21 5/23 5/25 5/27 5/29 5/31

303303

435435

596596

440440 359359

453453 502502

458458 380380

469469 448448 401401

308308 405405

543543

427427

318318 379379

Search (57.4%)

Ref. (21.7%) Direct (15.9%)

Other (4.9%)

13,168 Visits Previous: 12,223 (+7.73%)

59,158 Page Views Previous: 55,304 (+6.97%)

54.02% Bounce Rate Previous: 53.98% (+0.07%)

4.49 Pages/Visit Previous: 4.52 (-0.66%)

3:26 Time on Site Previous: 3:26 (0.00%)

2,864 Site Referrals TOP REFERRERS % VISITS

facebook.com 15.7% 451

site.com 15.2% 434

site2.com 11.2% 322

blog.site.com 10.3% 294

youtube.com 9.4% 268

7,562 Search Referrals TOP KEYWORDS % VISITS

14.2% 1,073

11.5% 871

2.2% 167

1.8% 133

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www.yourcompany.com

Google Analytics Summary Report

(continued)

TOP KEYWORDS % VISITS

1.7% 127

TOP SEARCH ENGINES % VISITS

google 93.7% 7,086

bing 2.9% 216

yahoo 1.8% 138

search 1.0% 79

ask 0.2% 15

OTHER SOURCE/MEDIUM % VISITS

email 77.3% 498

feed 22.7% 146

TOP LANDING PAGES % VISITS

30.1 3,963

8.7 1,152

3.4 448

3.1 408

2.9 384

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www.yourcompany.com

Google Analytics Geographic Report

Geographic Report 1/5/2011 - 31/5/2011

This part of the report shows you where visitors to your site are geographically located. This report can be useful in detecting weakness or unexplored opportunities in your online marketing strategy.

13,168 Visits 7,114 Bounces 54.02% Bounce Rate

93 Countries / Territories Country / Territory

Visits Pages / Visit Avg. Time on Site

% New Visits Bounce Rate

Australia 4073 4.8 3:57 59.27% 50.77%

United States 3294 4.04 2:54 69.22% 55.95%

United Kingdom 1229 4.18 3:23 72.66% 55.49%

Canada 951 4.26 3:20 41.54% 59.73%

Germany 494 3.22 1:49 34.82% 66.8%

Italy 302 4.65 3:10 30.46% 59.27%

France 284 5.4 2:41 55.28% 49.3%

Japan 257 4.59 3:23 42.8% 50.58%

New Zealand 147 5.33 3:38 68.03% 51.02%

Spain 135 4.21 3:45 63.7% 44.44%

Netherlands 127 5.96 3:51 59.06% 49.61%

Russia 121 3.07 2:29 73.55% 64.46%

Ireland 90 3.73 2:24 81.11% 61.11%

Austria 85 5.31 2:44 24.71% 56.47%

Switzerland 85 7.24 3:57 63.53% 31.76%

Poland 70 3.73 1:24 45.71% 74.29%

Israel 67 2.88 2:42 53.73% 62.69%

Norway 63 7.22 6:50 52.38% 46.03%

India 62 3.31 4:24 74.19% 50%

Denmark 60 3.87 2:55 36.67% 50%

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www.yourcompany.com

Google Analytics Geographic Report

(continued)

Country / Territory

Visits Pages / Visit Avg. Time on Site

% New Visits Bounce Rate

Brazil 55 2.98 2:21 58.18% 58.18%

Finland 55 6.75 2:13 92.73% 23.64%

Singapore 55 8.76 8:46 65.45% 36.36%

South Africa 55 6.2 6:51 92.73% 43.64%

Hungary 52 4.62 5:07 80.77% 57.69%

Chile 51 5.22 3:20 56.86% 54.9%

Czech Republic 50 3.82 3:18 44% 40%

Greece 46 5.74 3:59 52.17% 52.17%

Belgium 44 6.14 3:08 47.73% 34.09%

Portugal 42 5.74 5:19 80.95% 57.14%

Sweden 39 4.08 3:52 69.23% 61.54%

Belarus 34 12.71 9:49 26.47% 23.53%

Argentina 29 4.17 4:37 75.86% 55.17%

Bulgaria 29 5.07 5:49 68.97% 62.07%

Thailand 27 4.56 3:29 81.48% 48.15%

China 26 4.62 5:30 30.77% 42.31%

Mexico 26 2.65 3:17 61.54% 57.69%

Turkey 22 3.68 2:00 100% 68.18%

Indonesia 18 2.22 1:53 83.33% 50%

Malaysia 18 1.56 3:00 83.33% 66.67%

Slovakia 18 2.78 2:48 77.78% 61.11%

Ukraine 18 2.06 2:30 94.44% 61.11%

Romania 16 2.13 0:31 81.25% 68.75%

Ecuador 15 27 15:38 40% 20%

Pakistan 15 1.2 0:03 46.67% 93.33%

Georgia 14 17.5 6:49 28.57% 28.57%

Vietnam 13 4.92 1:42 61.54% 53.85%

Algeria 11 7.73 5:11 81.82% 27.27%

Croatia 10 1.4 0:31 90% 70%

Luxembourg 10 1.3 0:59 0% 70%

Philippines 10 2.9 0:57 100% 60%

Egypt 9 2.22 1:08 100% 77.78%

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www.yourcompany.com

Google Analytics Geographic Report

(continued)

Country / Territory

Visits Pages / Visit Avg. Time on Site

% New Visits Bounce Rate

Malta 9 3.56 3:52 77.78% 44.44%

Guatemala 8 8.63 7:26 87.5% 37.5%

Serbia 8 1.5 1:24 100% 62.5%

Tunisia 8 3.25 6:45 12.5% 50%

Hong Kong 7 2.71 0:13 85.71% 71.43%

Slovenia 7 3 1:32 85.71% 28.57%

Bolivia 6 1.17 0:07 33.33% 83.33%

Colombia 6 1.33 0:19 100% 66.67%

Guam 6 2.33 1:37 50% 16.67%

Kazakhstan 6 5 5:56 33.33% 33.33%

Lithuania 6 5.33 1:16 66.67% 33.33%

Costa Rica 5 7 2:00 60% 40%

Lebanon 5 3.8 1:49 40% 20%

Qatar 5 9.6 7:15 40% 0%

Saudi Arabia 5 1.8 1:38 100% 60%

Cambodia 4 1.25 0:25 100% 75%

Kuwait 4 1.25 0:21 100% 75%

New Caledonia 4 1.75 0:19 50% 75%

Puerto Rico 4 1.75 1:28 100% 75%

United Arab Emirates

4 1.5 1:29 75% 75%

Cyprus 3 2.33 2:19 100% 33.33%

Mauritius 3 1.33 2:07 100% 66.67%

Peru 3 1 0:00 100% 100%

Solomon Islands 3 10 4:59 66.67% 0%

Sri Lanka 3 2.33 1:15 100% 66.67%

Afghanistan 2 1 0:00 50% 100%

Cayman Islands 2 2 2:26 50% 50%

Dominican Republic

2 4.5 2:23 100% 0%

Estonia 2 1.5 0:18 100% 50%

Ghana 2 7 6:40 100% 50%

www.thesearchengineshop.com - Traffic, Conversion, Trust Page 16 of 29

www.yourcompany.com

Google Analytics Geographic Report

(continued)

Country / Territory

Visits Pages / Visit Avg. Time on Site

% New Visits Bounce Rate

Jersey 2 2 0:17 100% 50%

Morocco 2 1 0:00 100% 100%

Nepal 2 3.5 2:53 0% 0%

Andorra 1 2 0:16 100% 0%

Bangladesh 1 1 0:00 100% 100%

Dominica 1 2 5:55 100% 0%

El Salvador 1 2 0:19 100% 0%

Fiji 1 1 0:00 100% 100%

French Guiana 1 2 1:05 100% 0%

French Polynesia 1 7 8:43 100% 0%

Guernsey 1 13 18:43 100% 0%

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www.yourcompany.com

Google Analytics Engagement Report

Engagement Summary for www.yourcompany.com

1/5/2011 - 31/5/2011 compared to: 31/3/2011 - 30/4/2011

Engagement or Engagement Rate is a broad term that refers to the level of interest visitors had in your site or the level of interaction they had with your site. Its a general measure of how interested your visitors are in your website and can be used to measure the quality of different traffic sources or particular content strategies.

Bounce rate refers to the number of visitors that came to the site and left after looking at only one page. Typically, a successful website will have a bounce rate of somewhere between 25-35% depending on its market and the structure of the site. What's important when reviewing engagement stats is not necessarily the individual or specific numbers themselves but more the trends you see over time.

59,158 Total Page Views Previous: 55,304 (+6.97%)

3000

2250

1500

750

5/1 5/3 5/5 5/7 5/9 5/11 5/13 5/15 5/17 5/19 5/21 5/23 5/25 5/27 5/29 5/31

14551455 18381838

27312731 23602360 23112311

15681568

21232123 20612061 19591959 21422142

16861686

23012301 19171917

16671667 19821982

23682368

16711671 13571357

17361736 19301930

4.49 Average Pages/Visit Previous: 4.52 (-0.66%)

8

6

4

2

5/1 5/3 5/5 5/7 5/9 5/11 5/13 5/15 5/17 5/19 5/21 5/23 5/25 5/27 5/29 5/31

4.804.80 3.743.74

4.584.58 4.694.69 4.374.37 4.484.48 4.024.02 4.794.79

4.114.11 5.145.14

4.504.50 4.714.71 5.315.31

4.364.36 4.884.88 5.205.20

4.354.35

54.02% Average Bounce Rate Previous: 53.98% (+0.07%)

100%

75%

50%

25%

5/1 5/3 5/5 5/7 5/9 5/11 5/13 5/15 5/17 5/19 5/21 5/23 5/25 5/27 5/29 5/31

55%55% 59%59% 59%59% 51%51% 50%50% 54%54% 51%51% 50%50% 57%57% 57%57%

48%48% 49%49% 56%56% 55%55% 53%53% 54%54%

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www.yourcompany.com

Google Analytics Engagement Report

Analytics cont.

3:26 Average Time on Site Previous: 3:26 (0.00%)

300

225

150

75

5/1 5/3 5/5 5/7 5/9 5/11 5/13 5/15 5/17 5/19 5/21 5/23 5/25 5/27 5/29 5/31

194194 159159

206206 223223 260260

214214 226226 232232 225225

174174 215215

173173 209209

188188 227227

181181 219219

174174

226226 220220

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www.yourcompany.com

Google Analytics Keyword Traffic - Organic/SEO

Search Engine Traffic 1/5/2011 - 31/5/2011

compared to: 31/3/2011 - 30/4/2011 Organic search

The part of the report provides details on visitors originating from the natural or organic search results - the part of your online strategy that relates to SEO (Search Engine Optimisation). By breaking out the different traffic sources in this fashion, we can gain a much better picture as to how specific traffic generation strategies are performing.

For the purposes of keep the sample report short, we've limited this report to 50 keywords but usually include all keywords that brought visitors to the site for the specified time period.

300

225

150

75

5/1 5/3 5/5 5/7 5/9 5/11 5/13 5/15 5/17 5/19 5/21 5/23 5/25 5/27 5/29 5/31

124124 155155

203203 190190 157157

196196 236236

172172 158158

210210 190190

164164

120120

200200 223223

175175

122122 163163

221221

5,540 Visits Previous: 5,039 (+9.94%)

24,350 Page Views Previous: 23,886 (+1.94%)

4.40 Pages/Visit Previous: 4.74 (-7.17%)

57.26% Bounce Rate Previous: 52.71% (+8.63%)

3:22 Average Time on Site Previous: 3:32 (-4.72%)

50 Top Keywords Search Keyword % Visits

15.2% 844

3.4% 187

2.1% 117

1.8% 98

1.2% 64

1.0% 58

0.9% 51

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www.yourcompany.com

Google Analytics Keyword Traffic - Organic/SEO

(continued)

Search Keyword % Visits

0.8% 42

0.8% 42

0.7% 41

0.7% 38

0.7% 37

0.6% 36

0.6% 33

0.6% 32

0.6% 32

0.6% 31

0.5% 30

0.5% 27

0.5% 26

0.5% 25

0.4% 23

0.4% 22

0.4% 22

0.4% 21

0.4% 20

0.3% 19

0.3% 18

0.3% 17

0.3% 16

0.3% 16

0.3% 15

0.3% 15

0.3% 15

0.3% 14

0.2% 12

0.2% 12

0.2% 12

0.2% 11

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www.yourcompany.com

Google Analytics Keyword Traffic - Organic/SEO

(continued)

Search Keyword % Visits

0.2% 11

0.2% 10

0.2% 10

0.2% 10

0.2% 10

0.2% 10

0.2% 10

0.2% 9

0.2% 9

0.2% 9

0.2% 9

www.thesearchengineshop.com - Traffic, Conversion, Trust Page 22 of 29

www.yourcompany.com

Google Analytics Keyword Traffic - PPC/Adwords

Search Engine Traffic 1/5/2011 - 31/5/2011

compared to: 31/3/2011 - 30/4/2011 Paid search

Similar to the last section of the report, this part provides details on visitors originating from Google Adwords or Paid Search.

Again, by breaking out the different traffic sources in this fashion, we can gain a much better picture as to how specific traffic generation strategies are performing.

For the purposes of keep the sample report short, we've limited this report to 50 keywords but usually include all keywords that brought visitors to the site for the specified time period.

100

75

50

25

5/1 5/3 5/5 5/7 5/9 5/11 5/13 5/15 5/17 5/19 5/21 5/23 5/25 5/27 5/29 5/31

6464 5454

7979 6767

7373 6060 5959 6161

7373

8888

6666 7272

5454 5656 6666

7676 6868 6565 6565

5959 6161 6767

7878 7474 8484

1919

4040

5656 5757

8080 8181

2,022 Visits Previous: 1,699 (+19.01%)

11,891 Page Views Previous: 9,444 (+25.91%)

5.88 Pages/Visit Previous: 5.56 (+5.76%)

40.85% Bounce Rate Previous: 43.44% (-5.96%)

4:31 Average Time on Site Previous: 4:03 (+11.52%)

50 Top Keywords Search Keyword % Visits

43.8% 886

7.3% 148

6.2% 125

6.0% 121

3.2% 65

2.2% 44

1.8% 37

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www.yourcompany.com

Google Analytics Keyword Traffic - PPC/Adwords

(continued)

Search Keyword % Visits

1.8% 36

1.3% 27

1.3% 26

1.3% 26

1.2% 25

1.1% 23

0.9% 19

0.9% 18

0.9% 18

0.8% 16

0.7% 15

0.7% 14

0.6% 12

0.5% 11

0.5% 11

0.5% 10

0.5% 10

0.5% 10

0.4% 9

0.4% 9

0.4% 9

0.4% 9

0.4% 9

0.4% 9

0.4% 8

0.4% 8

0.4% 8

0.4% 8

0.3% 7

0.3% 7

0.3% 7

0.3% 7

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www.yourcompany.com

Google Analytics Keyword Traffic - PPC/Adwords

(continued)

Search Keyword % Visits

0.3% 6

0.3% 6

0.2% 5

0.2% 5

0.2% 5

0.2% 4

0.2% 4

0.2% 4

0.2% 4

0.1% 3

0.1% 3

www.thesearchengineshop.com - Traffic, Conversion, Trust Page 25 of 29

www.yourcompany.com

Google Analytics Top Referrers Report

Referring Sites Traffic 1/5/2011 - 31/5/2011

compared to: 31/3/2011 - 30/4/2011

This report shows the source of visitors who arrived at the site through a link on another website and can be useful in identifying things such as media mentions and mentions on blog posts.

For the purposes of keeping this report short we've limited this page to 20 referrer sites.

300

225

150

75

5/1 5/3 5/5 5/7 5/9 5/11 5/13 5/15 5/17 5/19 5/21 5/23 5/25 5/27 5/29 5/31

6666 6262 9494 107107 8484 9393 7474

9696 8989 9797 109109

7373 9797 8888

114114 8989 9696 7878 6767 7979

8484

161161 120120

8181 8585 7777 7272 7878

2,864 Visits Previous: 3,109 (-7.88%)

11,347 Page Views Previous: 12,026 (-5.65%)

3.96 Pages/Visit Previous: 3.87 (+2.33%)

53.95% Bounce Rate Previous: 55.10% (-2.09%)

3:00 Average Time on Site Previous: 3:09 (-4.76%)

20 Top Referrers Referring Site % Visits

facebook.com 15.7% 451

15.2% 434

11.2% 322

10.3% 294

youtube.com 9.4% 268

google.com 3.0% 87

du108w.dub108.mail.live.com 2.8% 80

google.com.au 2.6% 74

topsite.com 1.2% 35

us1.campaign-archive1.com 1.2% 34

www.thesearchengineshop.com - Traffic, Conversion, Trust Page 26 of 29

www.yourcompany.com

Google Analytics Top Referrers Report

(continued)

Referring Site % Visits

cgi.ebay.com.au 1.0% 29

1.0% 29

m.facebook.com 0.9% 26

0.9% 25

0.9% 25

0.9% 25

google.co.uk 0.8% 23

0.8% 23

0.7% 19

twitter.com 0.6% 16

www.thesearchengineshop.com - Traffic, Conversion, Trust Page 27 of 29

www.yourcompany.com

Google Analytics Top Landing Pages Report

Landing Pages 1/5/2011 - 31/5/2011

This report shows you the list of visitor "landing pages" or the pages that visitors first saw when they visited to the site. Its important to point out that in a lot of cases the majority of visitors may not be entering your site through your homepage.

Often a handful of your sub-pages will rank high in the search results and these will be the first pages visitors see. Using the data on this report we can identify which pages we should first focus on improving or the pages that will benefit most from layout and content improvements.

To keep this report at a reasonable length we've limited this report to 25 landing pages.

700

525

350

175

5/1 5/3 5/5 5/7 5/9 5/11 5/13 5/15 5/17 5/19 5/21 5/23 5/25 5/27 5/29 5/31

303303

435435

596596

440440 359359

453453 502502

458458 380380

469469 448448 401401

308308 405405

543543

427427

318318 379379

13,168 Visits 7,114 Bounces 54.02% Bounce Rate

25 Top Landing Pages Top Landing Pages % Visits

/ 30.1 3,963

8.7 1,152

3.4 448

3.1 408

2.9 384

2.3 309

1.9 244

1.3 172

1.1 150

1.1 146

www.thesearchengineshop.com - Traffic, Conversion, Trust Page 28 of 29

www.yourcompany.com

Google Analytics Top Landing Pages Report

(continued)

Top Landing Pages % Visits

1.1 143

1.0 135

1.0 133

1.0 129

1.0 126

1.0 126

0.9 125

0.9 113

0.8 109

0.8 109

0.8 108

0.8 101

0.7 98

0.7 95

0.7 93

www.thesearchengineshop.com - Traffic, Conversion, Trust Page 29 of 29