Discussion

Know Your Customers' Jobs to be Done

· Take the top 3 ideas/concepts you recall from the article.

· What element of the article resonated with you? 

· Does this align with what you already knew? Is it news to you?

· What concepts do you agree with? What concepts don't you agree with? 

· How does this change your perception of marketing? purchasing behavior?

· Compile your thoughts on these questions -- as well as any others you have -- and compose a well-written, thought-provoking discussion post.