0304
KEY WORDS
TRAFFIC (TRAFFIC FROM SOCIAL MEDIA), CONVERSION RATE FROM
SOCIAL MEDIA, EMAIL MARKETING, BOUNCE RATE (EMAIL
MARKETING), DELIVERY RATE (EMAIL MARKETING)
Select two (2) key words
• Find one current event article related to each key word
• Read each article
• Write approximately half a page for each article summarizing the article, including how it
relates to the key word
• At the end, under a subtitle labeled “References”, include the citation of the articles used
• Acceptable formats: MS Word or PDF