Strategic Plan and Powerpoint
Strategy Plan Prepared By: Anna Berrett, Jaycee Hatch, Aubree Matheson, and Emily Peterson
I
Karie Anne’s Frozen Desserts was started by a BYU-I student, and was inspired by Rita’s Ice. He named after his wife
In 2014 he sold it to a local cache valley family
Evaluate target market of dessert customers by focusing on most important customer attributes
Main street in Logan, Utah
W ? Maximize profits and meet customer needs
W ? W ?W ?
C S : Our goal is to grow Karie Anne’s Frozen Desserts
by creating more value for frozen dessert customers than Zeppe’s does.
K C
A Importance to customers? How our customers rate US? How our customers rate THEM? Model area?A,B,C,D,E,F or G? 1 Seasonal Operation Hours High 1 1 G
2 High Quality Product (Unique Consistency)
High 3 1 A
3 Catering Options - Mobile Truck High 1 3 C
4 Variety of Flavors & Desserts High 3 3 B
5 Online & Social Media Presence
Medium 2 3 B
6 Unique Experience (Food Truck Store Front)
Medium 3 2 E
7 Convenient Location Medium 3 2 A
8 Family-Run Business Low 3 1 E
9 Loyalty Programs Low 3 1 E
10 Low Price Low 2 3 F
Open Year Round
Firm Core Competencies (E):
Competitor Core Competencies (F):
Customer Needs/Wants (G):
Mobile Truck for catering
Lower Price
Quality (Unique Consistency)
Location
Variety of Flavors Online & Social
Media Presence
Punch cards and loyalty program
Family run business
Food truck store front
(B)
(A)
(C)
(D)
Open Year Round
Firm Core Competencies (E):
Competitor Core Competencies (F):
Customer Needs/Wants (G):
Mobile Truck for catering
Lower Price
Quality (Unique Consistency)
Location
Variety of Flavors Online & Social
Media Presence
Punch cards and loyalty program
Family run business
Food truck store front
(B)
(A)
(C)
(D)
Permanent Store ● Rent Local space ● Provide year-round
service ● (Expand to area G)
(potentially opening more locations in the future)
O f G #1
O f G #2 Mobile Catering ● Purchase additional food
truck in order to offer mobile catering for events and weddings, etc.
● (Compete in area C)
Resources And Assets
Capabilities Activities Value
Networks
1. Year-Round
Location with Store
Front
- Customer loyalty and demand
- Presence in Logan
- Reputation
- Management and operations
- Ability to grow without sacrificing quality
- Find reasonable location
- Hire more employees
- The Dealio/Hooked
- Real Estate Agent
- Lynn’s Audio
2.
Catering /Mobile
Segment
- Company Image of Food Truck
- Quality Reputation
- Location in Logan, where there are constantly weddings and events
- Customer experience
- Quality employees
- Networking and growth
- Market to customers about catering events
- Purchase new truck.
- Hire more employees
- Student workers who can spread the word
- Current Customers
- Social Media followers
R
O #1 - Incremental Income Statement
O #1 - Balance Sheet
O #1 Incremental Statement of Cash Flows
O #2 - Incremental Income Statement
O #2 - Balance Sheet
O #2 - Incremental Statement of Cash Flows
F R ? Expand into Mobile/Catering Segment
● The permanent storefront, doesn’t align with Karie Anne’s strategy
● Fixed costs of permanent store are too high, incremental revenues would not be sufficient to cover fixed costs.
● They will be able to pay off their loan of $43,000 within the first year and remain profitable, whereas Option 2 requires a loan of $60,000 and they won’t be able to pay off the loan.
● They will have an incremental net income of $54,000 in just the first year, with growing income in years following.
Q ?