Strategic portfolio management
ITM 524 CASE 4 ASSIGNMENT
STRATEGIC PORTFOLIO MANAGEMENT
While some refer to Web 2.0 as jargon, it has come to symbolize the sharing economy and the ability of people and businesses to interact with each other, forming virtual relationships. These virtual relationships include social media, blogs, youtube, and mashups but also affects how the firms conduct business with their customers. Features across these applications are starting to converge, making the transition from one media to another seamless.
Case Assignment
Review the cluetrain manifesto. http://www.cluetrain.com/
Discuss how this manifesto is driving Web 2.0 applications and what you see next for these applications.
Discuss carefully the dimensions of the manifesto. Then provide extensions and applications you see emerging from these extensions. What new apps do you envision?
Assignment Expectations
It is expected that you will discuss the cluetrain manifesto and how it is determining what you see in Web 2.0 applications. Provide a discussion of the dimensions of the manifesto. Based on your observations, discuss new apps that you may see emerge from this manifesto. This should take 4 to 5 pages.
BACKGROUND READINGS:
Read Chapters 1.3, 2, 3, and 10 in:
Business Information Systems (2015). Business Information Systems (2015). The Saylor Foundation. www.saylorbooks.com.
Creative Commons Book.
Greenaway, Kathleen E., & Chan, Yolande E. (2013). Designing a customer information privacy program aligned with organizational priorities. MIS Quarterly Executive, 12(3), 37-150. How to Find MIS Quarterly Executive
Introduction to Computer Information Systems/Information Systems, Creative Commons license. Section 2. https://en.wikibooks.org/wiki/Introduction_to_Computer_Information_Systems
Krutz, R. L. (2011). Web commerce security: Design and development. NY, NY: John Wiley & Sons. Available in the Trident Online Library.
Mandviwalla, Munir, & Watson, Richard (2014). Generating capital from social media, MIS Quarterly Executive, 13(2), 97-113. How to Find MIS Quarterly Executive
Read Chapter 5 in: Saad, I. and Rosenthal-Sabrous, C. and Gargouri, R. (2014). Information systems for knowledge management. John Wiley & Sons. Available in the Trident Online Library
Tomasino, Arthur P., Fedorowicz, Jane, Williams, Christine B., Gentner, August A., & Hughes, Todd T. (2014). Embracing system complexity in a shared service center collaboration, MIS Quarterly Executive, 13(2), 63-75. How to Find MIS Quarterly Executive
Lecture 4 Ecommerce