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Assignment:
Imagine, today is your first day at IO Technologies as a content marketing manager. The company plans to use content marketing as one of the lead generation channels. You are one of the first guys in the content marketing team.
Task 1
Create a draft for content marketing calendar. The schedule should include:
· Date of publications
· Channel for publication (blog, youtube, community, etc)
· Content format (blog post, video, etc)
· Headline. Should be actual for the target audience and help IO with lead generation
· Distribution. How do you plan to promote and distribute this content?
Task 2
Write a copy for 1 blog post to be published in the company’s blog. Please explain why you selected this topic, which keywords did you use and why.