Business 520
Internal and External Marketing Variables (Chapters 1-5)
Q1. Provide a description of the product/service and a brief history of the firm.
Q2. Describe and discuss the original 4 P’s of marketing (product, place, promotion, and price), and the new 4 Ps (people, processes, programs, and performance) relating to the product. (Ch.1)
Q3. Explain the organization’s mission. Provide its mission statement or create one if necessary. (Ch. 2)
Q4. Conduct a brief SWOT (strengths, weaknesses, opportunities, threats) analysis for the organization. (Ch. 2)
Q5. Describe and discuss demographic trends that affect the sale of the product/service. (Ch. 3)
Q6. Describe and discuss current economic trends that affect the sale of the product/service. (Ch. 3)
Q7. Describe and discuss technological changes that have affected the sale of the product/service. (Ch.3)
Q8. Describe and discuss consumer tastes and preferences that affect the sale of the product/service. (Ch. 3)
Q9. Outline a marketing research process to be used to gather information on present or potential customers. (Ch. 4)
Q10. Which forms of marketing research would be best in gathering consumer information relating to the product/service? (Ch. 4)