· Chose a media product – message, campaign, blog post, video, movie, song
· Perform an analysis of the media product using the Nesbitt-Larking Model of Politics, Society and the Media (page 2 of the course-pack)
· Must be no more than 3 pages (not including references & title page)
· Must include at least 5 references (peer-reviewed journals and/or reliable and valid sources of information)
· Point allocation:
· 8 points – Comprehension of the Nesbitt-Larking Model: Politics, Society and the Media — How well did you describe your media product according to the model? Did you take into consideration each concept (owners & tools, texts, readings, socio-political environment) and the relationships between these concepts?
· 5 points – The clarity of the report – Are the arguments clear and concise? Is the report organized properly?
- When in doubt, use this formula – main argument, support, evidence
· 5 points – Information in the report – Is the evidence convincing, relevant, and valid/reliable?
· 2 points – Grammar and citation– Has the report been properly proofread? Is every reference properly cited? Does it adhere to the page requirement guidelines?